This :60 trailer designed to celebrate the quality, range and dramatic power of BBC Drama features Sherlock Holmes, Dr John Watson, detective superintendent Stella Gibson and detective chief inspector John Luther appearing together for the first time on screen to investigate what appears to be a murder in an eerie and derelict location.
Developed by agency RKCR/Y&R using clever postproduction techniques by MPC, the trail creates the illusion of the four famous characters coming together to solve the crime. As the narrative develops, we quickly find out that things are not as they seem.
Consisting of original character footage solely from the programs and audio from previous episodes of Sherlock Holmes, The Fall and Luther, the trail culminates in an explosive finish and leads us to an inevitable cliffhanger.
Hugh Davies, head of marketing for BBC Drama, said: “What better way to celebrate the amazing quality and range of BBC drama than by bringing together some of the nation’s most loved characters and creating a brilliant miniature drama.”
Alison Hoad, vice chairman of RKCR/Y&R, said: “Who wouldn’t want to see Sherlock, Watson, Luther and Stella Gibson investigating a crime together? Bringing them together shows the extraordinary scale and depth of BBC drama.”
