Director Rodrigo Garcia Saiz of Central Films North examines the fundamental connection of man and dog that spans back centuries in this touching spot “First Meeting” for Pedigree, out of BBDO Mexico.
The spot shows a nomadic ice age man journeying through desolate lands alone, his knobby knees a telltale sign of his lack of luck foraging for sustenance. When he finally comes across another living creature, he takes an antagonistic stance at the approaching canine, raising his spear in preparation for attack. As the dog heels before him, he immediately lets down his guard, dropping his spear and crouching down to pet the friendly dog. The spot closes with the super “30,000 years bringing out the good in us.”
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Credits
Client Pedigree Agency BBDO Mexico Luis Gaitan, chief creative officer; Tere Lemus, group creative director; Rodrigo Del Oso, creative director; Juan Palacios, art director; Paloma Pieza, Manuel Rivas, Andrea Davila, executive producers. Production Central Films North Rodrigo Garcia Saiz, director; Mateo Londono, DP; John Barreiro, Mauricio Francini, exec producers. Editorial Jorge Hernandez, editor. Music Ramino Del Real, music artist. Postproduction Patricia Guerra, Leonel Perez
In celebration of World Princess Week, Disney and ad agency Fallon teamed up with director Alex Prager of production house Arts & Sciences to launch this four-minute film--”Once a Princess, Always a Princess: A Disney Short”--that honors timeless storytelling, physical craft, and the power of childhood imagination.
The story follows two young girls in neighboring apartment towers who build an imaginative world together during play, showing how Disney Princess stories give kids a shared language to connect and form lifelong friendships.
To bring the four-minute story to life, the team treated the project like a feature film, anchoring every visual decision on screen to physical craft:
--“Bigature” Castles: Rather than relying on graphics or tiny models, master artisans built full-scale “bigatures” (handcrafted castle structures as tall as a person inspired by Beauty and the Beast, Aladdin, and The Little Mermaid) to create real depth, scale, and forced perspective on set.
--Matte Painting: The sky and background environments were hand-painted onto physical backdrops before being rendered into digital spaces, using classic Disney matte painting techniques.
--A 56-Piece Live Orchestra: The film features a custom film score recorded live by a 56-piece orchestra, a rarity in modern commercial production.
--8 Puppets (and a Table Full of Performers): Bringing characters like Flounder, Sebastian, and others to life required a massive crew of puppeteers in green suits operating custom mechanical hero puppets (with up to 20 performers working simultaneously on a single table scene).
--Made-from-Scratch Wardrobe: Every bespoke Princess gown started as a pencil sketch and was stitched entirely from scratch by a... Read More
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