Register

    Romain Gavras Directs Powerade’s “The Corner” For W+K

    By SHOOTUpdated:No Comments2785 Views

    In the latest chapter of Powerade’s “Just a Kid” campaign from Wieden+Kennedy in Portland, Ore., U.S. Olympian Shakur Stevenson is compelled to victory in the boxing ring by memories of growing up in Newark, N.J. This online short featuring Stevenson, titled “The Corner,” was directed by Romain Gavras of Iconoclast for 

    Stevenson joins a list of major athletes whose inspiring stories of perseverance and dedication have previously been told through the “Just a Kid” series, including Derrick Rose, Jimmy Graham and Jesus “Tecatito” Corona, as well as U.S. Olympic athletes Claressa Shields and Lopez Lomong.

    At 5’7”, 123 pounds, Stevenson is considered by many to be the next big thing in U.S. men’s boxing. He is the first U.S. male to win the Junior and Youth World Championships (in 2013 and 2014) and a Youth Olympic Games gold medal. At the Rio 2016 Olympic Games, Stevenson will attempt to become the first American man to bring home boxing gold since 2004.

    The two-minute video will appear exclusively online, while a 30-second spot will be adapted for TV. 

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2016-08-17)
    Credits

    Client Powerade Agency Wieden+Kennedy, Portland, Ore. Max Stinson, Erik Fahrenkopf, creative directors; Wayne Kasserman, copywriter; Cameron Soane, art director; Jennifer Fiske, producer. Production Iconoclast Romain Gavras, director; Charles-Marie Anthonioz, exec producer; Julien Lemaitre, line producer; Rodrigo Prieto, DP Editorial PS260 Walter Mauriot, editor; Laura Lamb Patterson, post producer; Tyler Hurst, assistant editor VFX The Mill Rani Melendez, managing director; Daniel Midgley, VFX producer; Courtney Prather, Chris Lewis, Alex Benavente, production coordinators; John Leonti, shoot supervisor/creative director; Bill Higgins, 2D lead artist; Matt Longwell, 3D lead artist; Itai Muller, matte painting. Postproduction Shed LA Yvan Lucas, colorist. Music/Sound Design Marco Casanova Audio Post Lime Studios Loren Silber, mixer. 

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:IconoclastRomain GavrasWieden+Kennedy



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

    Read More

    MySHOOT Profiles


    Add A Comment