“Confessions of Roxy, Jack Russell Terrier Self-admitted Pooper”
Roxy is sitting on her owners’ bed, her face blurred to protect her anonymity. She confesses to looking for which she has not previously left her mark such as the sofa, the bed or important looking papers. Her reasoning is that since she has been left and she has to go somewhere, she “may as well have some fun with it.”
The screen goes black and the white words “Poop Happens” are displayed. The commercial ends with a bag of Nestle Second Nature Dog Litter which is “There for your dog when you can’t be.”
Agency: Berlin Cameron/Red Cell Izzy DeBellis, creative director; David Fredette, copywriter; Adam Groves, art director; Chris Kyriakos, producer; Dane Johnson, director of broadcast production. Production Company: Day For Night, New Yok Susan Griak, director; Jason Havey DP. Editorial: Day For Night, New Yok Brandon Boudreaux, editor; Christopher Masters, executive producer. Audio: Day For Night, New Yok Brandon Boudreaux, mixer.
Director Gary Freedman, adam&eveDDB Bring The Power Of Lloyds’ Banking App To A Daddy-and-Daughter Day
U.K. retail and commercial financial services provider Lloyds has launched its biggest-ever multi-channel campaign celebrating its refreshed and rebranded mobile banking app. The fully integrated campaign, created in partnership with creative agency adam&eveDDB, global brand consultancy Wolff Olins and media agency Zenith, brings together more than 500 different assets across the app, campaign executions, activations and digital strategy spanning AV, audio, outdoor, social, digital, influencer and gaming channels.
Part of the campaign is this “Daddy Daughter” :60 in which a father and daughter enjoy a day together--with papa using his credit card via the Lloyds app to pay for most everything his little girl desires, from an ice cream cone to a boat ride, costume apparel, a helium balloon, a movie and popcorn. It all adds up and that appears a bit concerning to dad as they enter a toy store together. It all changes, though, when he’s about to purchase a large stuffed animal and suddenly the charge card on his app is declined. The awkward moment melts away when the girl says that’s all right, dad, and she skips out of the store.
His smartphone then reveals a smart feature on his Lloyds app--being able to freeze and unfreeze your card in an instant. He unfreezes his credit card once they’ve left the store.
Directed by Gary Freedman via production company MJZ, the charmingly humorous spot reflects the gist of the overall “The Power to do it all” campaign that’s designed to show how Lloyds’ revitalized mobile banking app puts the power of finance in people’s hands--for everyday banking and beyond.
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