“Confessions of Roxy, Jack Russell Terrier Self-admitted Pooper”
Roxy is sitting on her owners’ bed, her face blurred to protect her anonymity. She confesses to looking for which she has not previously left her mark such as the sofa, the bed or important looking papers. Her reasoning is that since she has been left and she has to go somewhere, she “may as well have some fun with it.”
The screen goes black and the white words “Poop Happens” are displayed. The commercial ends with a bag of Nestle Second Nature Dog Litter which is “There for your dog when you can’t be.”
Credits
Agency: Berlin Cameron/Red Cell Izzy DeBellis, creative director; David Fredette, copywriter; Adam Groves, art director; Chris Kyriakos, producer; Dane Johnson, director of broadcast production. Production Company: Day For Night, New Yok Susan Griak, director; Jason Havey DP. Editorial: Day For Night, New Yok Brandon Boudreaux, editor; Christopher Masters, executive producer. Audio: Day For Night, New Yok Brandon Boudreaux, mixer.
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Top Spot of the Week: Director Steve Rogers, VCCP Get “Homesick” For Cadbury
Cadbury Dairy Milk has unveiled “Homesick,” a spot from London agency VCCP directed by Steve Rogers via Biscuit Filmworks x Revolver in collaboration with VCCP’s global content creation studio Girl&Bear.
The film marks the latest chapter in Cadbury’s long-running and IPA Effectiveness Grand Prix-winning brand platform “There’s a Glass & a Half in Everyone.”
“Homesick” tells the story of two sisters separated by 6,000 miles. Set against the neon glow of Kuala Lumpur, the film opens with the older sister calling home. After the call ends, she reaches for an envelope--an eagerly awaited piece of home--and discovers a Cadbury Dairy Milk chocolate bar lovingly wrapped inside. There’s just one twist: her younger sister has already eaten a generous portion of it. A tiny alien sticker holds together what remains of the bar, an unmistakable signature of sibling mischief. It’s a small, human moment--tender, funny and instantly relatable--capturing the way even imperfect gestures can mean everything when you’re far from home.
The campaign was created by VCCP creatives Emma Jackson and Aly Lane and aims to reinforce Cadbury’s role as a fabric-of-the-nation brand--one that understands and reflects the emotional connections people share every day. As loneliness rises and feelings of belonging decline, Cadbury believes these small acts of generosity have never been more meaningful or more relevant.
The film will run across TV, VOD and YouTube.
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