Vince Vaughn and Owen Wilson are back again for Comcast’s Xfinity, this time with a national ad for the kickoff of the NBA season, and graced with a new roommate–NBA legend and Hall of Famer Reggie Miller. Vaughn and Wilson bring their signature humor and chemistry to showcase the ultimate NBA-watching experience you get with Xfinity.
The work was created in partnership with ad agency Preacher and directed by David Dobkin via Ridley Scott Associates. This marks the second round of work from Preacher, RSA Films and Dobkin featuring the duo. The campaign first kicked off in early September to launch Xfinity’s streaming service timed with the start of the fall sports season. It also marked a first-time reunion for the director working with both actors since the blockbuster comedy hit Wedding Crashers.
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Credits
Client Xfinity Creative / Comcast IMC / NBCUniversal Agency Preacher Rob Baird, chief creative officer; Krystle Loyland, CEO; Seth Gaffney, chief strategy officer; Kellyn Blount, Greg Hunter, executive creative directors; Mills Adams, Andrew Singleton, associate creative directors; Victor AbiJaoudi II, strategy director; Candice Balbuena, sr. designer; Stacey Higgins, head of production. Production Company RSA Films David Dobkin, director; Luke Ricci, president/exec producer; Corey Walter, DP; Diane Castrup, line producer; Craig Reynolds, production designer; Taylor Steadman, production supervisor; Sarah Morrison, head of production; Sean North, bidding producer. Editorial HutchCo Jim Hutchins, editor; Jane Hutchins, managing director/exec producer; Jimmy Hutchins, cutting assistant. Music, Sound & Final Mix Lime Studios Dave Wagg, sound design and final mix; Cassie Underwood, creative producer; Susie Boyajan, exec producer. Color Company 3 Stefan Sonnenfeld, lead colorist; Wesley Lewis, sr. producer; Andrea Carvajal, associate producer; Mario Castro, head of production. VFX/Finishing Serious Electronics Jason Miller, shoot supervisor/VFX supervisor/Flame lead; Andrew Oleck, head of 2D.
“The Clasteroid,” a new campaign for the super popular video game Clash of Clans (Supercell), has been rolled out by agency DAVID New York.
The campaign includes this film directed by Dave Green via production company Gifted Youth. The piece reports that 2007 FT3--a real asteroid that once threatened Earth but inexplicably disappeared in 2007, has reappeared and is headed straight towards players’ villages in the video game.
Here’s the real reason 20007 FT3 initially went missing. Back in ‘07, Hank Green and a fellow scientist saved our world by digitizing the meteor and sending it to the world of Clash of Clans instead--with dire consequences once it hits now, some 18 years later. Though Green now lives as a popular science communicator on YouTube and TikTok, it now falls to him to make up for his decision by sending the new Meteorite Hammer into the game, kicking off Hammer Jam. Every year Clash of Clans players look forward to Hammer Jam. But this time, it’s a matter of life and death--and somehow avoiding the the destruction which a meteor can bring.
André Toledo, chief creative officer, DAVID New York, said, “In Clash of Clans, the stakes are always high. But for this year’s Hammer Jam, we wanted to amp that up higher than ever with an event that threatens the world of Clash as we know it. Together with our Supercell partners and science communicator Hank Green, we built a conspiracy around a real meteor to create real stakes and launched it into the game with a short film that’s an homage to ‘80s and ‘90s’ sci-fi flicks. Now, it’s up to the fans to save their village from destruction.”
