A boy in the backseat of a BMW 6 series automobile looks up at a rocketship launch. He’s in awe.
Conversely, though, an astronaut in the wild blue yonder looks down at the BMW zipping along a highway. He too is impressed. It’s a case of innovations in space travel meeting innovations in the so-called ultimate driving machine.
Rupert Sanders of MJZ directed for agency KBS+
Client BMW North America Agency KBS+ Dan Kelleher, Jonathan Mackler, co-chief creative officers; Paul Renner, executive creative director; Mike Abell, creative director/copywriter; Kevin Gentile, creative director/art director; Jenny Read, head of production; Kyle Wright, executive producer; Dennis McKinley, sr. agency producer; Timothy Wilson Brown, planner/strategist. Production MJZ Rupert Sanders, director; Jess Hall, DP; Kate Leahy, exec producer; Laurie Boccacio, line producer. Editorial Work Edit, NYC Ben Jordan, editor; Trevor Myers, assistant editor; Erica Thompson, exec producer; Sari Resnick, producer. Finishing/VFX MPC Camila De Biaggi, exec producer; Armand Weeresinghe, producer; Alex Lovejoy, VFX lead/Flame artist; Paul O’Shea, VFX shoot supervisor. Music/Sound Design stimmung Rory Doggett, composer; Gus Koven, sound designer; Ceinwyn Clark, exec producer; Kristina Iwankiw, producer. Audio Post Sound Lounge Tom Jucarone, mixer. Post MPC LA Mark Gethin, colorist.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
Read More
