This Toyota holiday spot titled “Present from the Past”–directed by Lisa Gunning of Imperial Woodpecker for Saatchi & Saatchi–tells the story of a young woman who receives a Christmas gift from her grandmother. Inside the package is a vintage camera and a collection of her grandmother’s photos from when she was the granddaughter’s age. Inspired by the camera and with the help of her all-new 2024 Tacoma, the granddaughter decides to recreate the old photos of her grandmother by going to all the same places. Over the course of the following year, she journeys far and wide across the country: to bustling cities, desert canyons, heartland pastures, tranquil forests, secluded coastlines, small town attractions, and beyond.
In the final scene, she arrives at her grandmother’s home just in time for Christmas, surprising her with a photo album she’s created from her travels, alongside her grandmother’s photos from the past. Her grandmother is deeply touched by her granddaughter’s thoughtful gift.
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Credits
Client Toyota Agency Saatchi & Saatchi Los Angeles Jason Schragger, chief creative officer; Leo Circo, Sandra Luciano, group creative directors; Andrew Reizuch, Jerry Underwood, associate creative directors, art directors; Scott Ellman, Randy Quan, associate creative directors, copywriters; Doğan Dattilo, head of production; Pamela Parsons, director of content production; Jennifer Vogtmann, executive producer; Grace Wong, sr. producer; Jarred Causly, sr. music supervisor; Tanisha Edwards, jr. music supervisor; Mark Turner, chief strategy officer. Production Imperial Woodpecker Lisa Gunning, director; Doug Halbert, managing partner; Charlie Cocuzza, exec producer; Bart Lipton, line producer; Evan Prosofsky, DP. Editorial Cartel Leo Scott, editor; Ramon DeSouza, assistant editor; Erin Bates, post producer. Finishing/VFX Framestore Michael Ralla, creative director/VFX supervisor; Pete King, exec producer; Jose Alvarado, finishing associate producer; Timothy Crabtree, lead compositor. Music "A Little Love" by Celeste Final Mix/Sound Design Lime Studios Loren Silber, audio engineer; Susie Boyajan, exec producer; Cassie Underwood, associate producer.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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