A man is pushing a cart full of lumber along a dirt road that divides a beautiful panoramic view of the desert. Exhausted, the man sinks down in the sand behind the cart to take a break and eat a banana. When he finishes he tosses the peel. As the peel hits the sand the film flashes to a car on a highway skidding a 360 degree turn. The scene returns to the man sitting in the sand looking at the banana peel that rests on the ground before him as though he senses something has happened. The words “for every action there is an equal but opposite reaction” tie the sequence together. The commercial concludes with a narrator revealing Nintendo DS with a wi-fi connection.
Credits
Agency: Leo Burnett Ned Crowley and Jonathan Moore, group creative heads; Bill Stone and Dominick Maiolo, executive creative directors; Vince Cook and Gary Fox-Robertson, creative directors; Nate Zuercher, art director; Vinit Patil, copywriter; Sergio Lopez, senior producer. Production Company: Rock Fight Ben and Joe Dempsey, directors; Antonio Paladino, DP; Ned Brown, executive producer; Lindsay Turnham, producer. Shot on location in Barcelona, Spain. Editorial: Whitehouse Post Productions, Chicago Meg Kubicka, editor; Lisa Long, executive producer. Postproduction: Method Bob Festa, colorist Visual Effects: Asylum Visual Effects David Hofflich, executive producer; Darcie Tang, producer, Ryan Merideth, coordinator; John Fragomeni, FX supervisor; Simon Cassels and Tony Meister, designers; Mark Renton and David Crawford, Inferno artists; Steve Vojkovic, Smoke artist; Sean Faden and Rob Stauffer, CGI artists; Mike Lori, matchmoving; Jeff Werner, CGI producer. Music: Amber (Hea
JOJX’s Madeline Clayton Directs “Anyone Can Be Super” For Amazon and DC Studios In Celebration of Upcoming “Superman” Film
“Anyone Can Be Super,” a touching spot created in collaboration with Amazon Ads and DC Studios in celebration of the upcoming Superman film, has been released. Directed by Madeline Clayton and produced by L.A.-based production company JOJX for Amazon Prime, the film reimagines the beloved superhero into a symbol of hope and everyday heroism – reminding us that we’re all capable of being super, through completing small acts of kindness. The film uses cinematic storytelling to explore how simple gestures can create lasting impact.
The spot follows a young child who wears his cape with pride, inspired by the power of his favorite action figure. Together with his trusty dog, they playfully pretend to be Superman and Krypto as they spread joy and kindness wherever they go. The reward for following suit is early access to see DC Studios’ Superman in theaters. The story turns their adventure into a celebration of hope, heroic spirit, and the unshakeable magic of childhood.
Part of DC Studios’ “Anyone Can Be Super” campaign, the film shows how simple acts of kindness can transform everyday people into everyday heroes. Tied to real-world Superman-inspired activations, like Fandango’s roundup program benefiting Boys & Girls Clubs of America, the film highlights how anyone can be super in their own way.
“There’s something so nostalgic and timeless about the ‘Superman’ legacy, and being part of the release for James Gunn’s ‘Superman’ has been a real honor,” said director Clayton. “It was a genuine collaboration with the Amazon creative team to bring this story to life — working together to flesh out the script’s details, enhance the humor, and sprinkle in some fun Easter eggs. We had a great time making this... Read More
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