Impossible Foods brings its plant-based burger to White Castle with the Impossible Slider. To celebrate the new relationship, Impossible Foods and White Castle teamed up with Wu Tang clan’s RZA, GZA and Ghostface Killah and filmmaker Sam Spiegel to debut a four-episode online series called Wu Tang in Space Eating Impossible Sliders. It features the hip hop artists eating White Castle’s new Impossible Sliders while they orbit Earth answering questions from fans. The mini-series is set in space to depict Impossible Foods’ vision for having an impact so great you can see it from outer space.
Spiegel directed the series, including this first episode, via production house Hey Wonderful for Impossible Foods’ in-house agency.
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Credits
Client Impossible Foods and White Castle Agency Impossible Foods In-House Sasha Markova, executive creative director; Giselle Guerrero, creative director; Heather Huestis, executive managing director; Craig Keppler, executive producer. Production Hey Wonderful Sam Spiegel, director; Michael Di Girolamo, founder/managing director; Sarah McMurray, exec producer; Earl McDaniel, exec producer/head of production; Vincent Terazzino, line producer; Robert Yeoman, DP; Matthew Holt, production designer; Melissa Broker, art director. Editorial RPS Austyn Daines, editor; Sebastian Zotoff, assistant editor; Eve Kornblum, managing director; Rana Martin, exec producer; Esther Gonzalez, head of production; Sasha Grubor, producer. VFX a52, Santa Monica, Calif. Andy Rafael Barrios, VFX supervisor, lead Flame artist; Michael Plescia, Andy Davis, Brad Scott, Stefan Gaillot, 2D VFX artists; Hazel Baird, design director; Ben Woodlock, June Cho, designers; Sarah S Laborde, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director; Paul Yacono, colorist; Tanner Hladek, Corey Martinez, color assistants; Jenny Bright, color producer; Thatcher Peterson, exec producer. (Toolbox: Flame, Maya, After Effects, Photoshop, Baselight) Music/Sound Design Squeak E Clean Amanda Patterson, sr. producer; Drew Fischer, sound design/mix; Rob Barbato, theme music; Lucas Cantor, original score.
This short film titled “A Gift for Mom”--celebrating families on Mother’s Day--introduces us to parents Khulan and Sam Baasanjav as they re-live their baby’s first year as chronicled by spatial video on iPhone. The short--from TBWA\Media Arts Lab, Los Angeles, and directed by Goh Iromoto via production company PRETTYBIRD--captures Khulan’s genuine emotional reaction as she experiences these precious memories in immersive spatial video through Apple Vision Pro.
The spatial video was made by Sam as a gift to his wife, showing her how much she is appreciated--and chronicling what a great mom she has been.
Iromoto spent a year working with the parents, helping Sam compile 55 hours-plus of spatial video, which captured landmark moments such as the baby’s first few days home, first time standing and first meal.
“A Gift for Mom” broke on Apple’s YouTube channel and the Apple Instagram profile yesterday (5/8), ahead of Mother’s Day on Sunday, May 11.
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