Everyday folks do their thing with milk in this TikTok challenge, which is the latest iteration of the “got milk?” campaign from agency Weber Shandwick, Chicago.
Featuring user-generated content, a centerpiece component of the campaign is this “got milk?/what you got” spot, which along with other videos was scored by Playa del Rey, Calif.-based SHINDIG Music + Sound, with audio post from Envy Advertising, London.
The TikTok challenge went viral and got 3 billion views within two weeks.
Client MilkPEP Agency Weber Shandwick, Chicago Jim Paul, executive creative director; Jeff Immel, group creative director; Kate Sullivan, Jeff Barry, creative directors; Daniel Rucci, executive producer; Erica Ashe, associate creative director; Abbey Eagles, sr. editor; Nick Drew, Anna Jacobs, copywriters; Abby Robers, Tim Rocklage, Paddy O’Connell, art directors. Music/Sound SHINDIG Music + Sound, Playa del Rey, Calif. Scott Glenn, creative director; Debbi Landon, executive producer; Caroline Hudson, head of production; Austin Shupe, associate creative director/composer. Audio Post Envy Advertising, London Arge, mixer. Production user-generated content, sourced by Catch&Release Editorial/Postproduction ThatLot Steph Carter, producer; Ciara O’Grady, postproduction supervisor; Ben Forder, head of video; David Schneider, executive creative director; Laura Tannenbaum, managing director; Jess Knights, Liam O’Neill, Dominic Coddington, Byron Davies, editors; Klein Borrill, Tom McMahon, design.
This long-form spot for RWJBarnabas Health--directed by The Hudson Dusters of Greenpoint Pictures for ad agency StrawberryFrog--takes us to New Jersey families in the places and moments that matter most during the holidays. As the largest healthcare provider in the state, RWJBarnabas Health aims to show up in the everyday spaces where people already gather.
Lensed in Nutley, Clifton and Montclair, the film for the “Jersey Spirit” holiday campaign uses a local cast of New Jerseyans to convey authenticity.
“With this campaign, we wanted to bottle up the spirit of New Jersey during the holidays--the humor, the hustle, the heart,” said Tyler DeAngelo, chief creative officer at StrawberryFrog. “Every story told, from ordering Taylor Ham at a diner to sitting around Nonna’s table for the seven fishes, is a celebration of the traditions that make this state so uniquely vibrant. RWJBarnabas Health plays a central role in helping our communities live those long, connected, meaningful lives. This campaign celebrates that spirit with warmth, nostalgia and just the right amount of Jersey attitude.”
In a joint statement The Hudson Dusters shared, “The holidays are the best time of the year in the tri-state. From the city decorated to a tee and everyone out in the streets bundled up to Jersey, where they decorate their homes and towns to the nines. The excitement is in the air at businesses, homes and diners. We loved creating an authentic spot for the folks of Jersey, some of the most prideful people in the country, who keep holiday tradition alive in a major way. We wanted the characters to be real. If you live in Jersey, you know them, they’re you, your neighbor, or at the diner down the block from you. We wanted it to be relatable and... Read More
