Directing collective Shynola turned out this piece titled “Alive” for Maserati and Pennzoil, taking viewers on an atmospheric journey underground to witness the awakening of a supercar.
From agency Burson Cohn & Wolfe, “Alive” was produced by RSA Films, Shynola’s roost prior to the directorial team’s recent move to Nexus Studios for worldwide representation in commercials and branded content.
Shynola consists of Jason Groves, Chris Harding, and Richard “Kenny” Kenworthy.
Client Maserati/Pennzoil Agency Burson Cohn & Wolfe Production RSA Films Shynola, directors, art directors, animation; Rob Wills, producer. Rae Reeves, producer for Cogent; Chris Fitzpatrick, producer for Junction 11. CGI/VFX Analog Sound Design & Final Mix ECHOLAB Gavin Little, sound designer; Joe McHugh, sound design assistant.
Once again, this holiday season, BBDO New York and the American Red Cross have launched a campaign underscoring the urgent needs of families disrupted by disasters--something that occurs every eight minutes across the country, over 7,000 times during the
holidays alone.
Running on TV and online through December, the campaign include this PSA titled “Packing,” directed by Anthony Frattolillo via One Free Play. The spot begins with a family that appears to be preparing for a trip. But the mood shifts dramatically when it is revealed the reason they are really packing is an imminent wildfire, and that they are evacuating to a Red Cross shelter. The spot ends with a call to action: “They’re relying on us. We’re relying on you. Please donate.”
BBDO associate creative director Nicole Dombey shared, “I experienced an evacuation as a child, and I’ll never forget the quiet confusion of that moment. As a team, we wanted to capture that mix of innocence and uncertainty families feel in those moments.”
Director Frattolillo stated, “I’ve packed that same car three times, sat in that same traffic jam, worrying about my safety and the safety of my family, thinking we might not see home again. So when we made this film, I wanted people to feel what that moment is really like, the fear, the uncertainty, and the hope that someone will be there when you need them most.”
