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    Skechers Aero Burst Sneakers Help Zombies Turn “Scary Fast” In Spot Directed By Keith Schofield

    By SHOOTUpdated:No Comments553 Views

    Zombies are no longer slow pokes in this “Scary Fast: Zombies” spot for Skechers Aero Burst, directed by Caviar’s Keith Schofield and produced by Caviar US.

    The film opens with slow-moving zombies being teased by the local teens, who run away from them and successfully leave them in the dust. The squad of formerly-alive trudgers is hindered by the wrong shoes, but that changes when they glimpse the new Skechers AERO Burst™ sneakers in a shop window. Once outfitted with the aerodynamically designed shoes, the living dead posse cuts to the chase when the teens taunt them again, saying, “Good luck catching us.” Seeing the Zombies charge towards them in the speedy shoes, the teen ringleader changes his taunt to, “Oh sh*t!”

    Skechers AERO Burst “Scary Fast” features SFX makeup from the infamous Tony Gardner (“127 Hours,” “Zombieland Double Tap,” “Hocus Pocus,” “Bad Grandpa,” as well as work with Daft Punk), and features a distinctly ‘90s vibe. Skechers’ Rex Fish was creative director of the campaign. Caviar’s U.S. division was led by Michael Sagol, with Casey Wooden executive producing.

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    Credits

    Client Skechers Rex Fish, creative director; Marcel Fiona Goldman, executive director of advertising production; Lindsey Clarke, VP, multimedia. Production Caviar Keith Schofield, director; Michael Sagol, managing director; Casey Wooden, exec producer; John Hardin, producer; Michael Ragen, DP; Richard Lassalle, production designer; Rebecca Blazak, stylist; Gia Barsocchini, key makeup; Jayson Media, key hair; Tony Gardner, Kevin Wasner, Carlton Coleman, Gabriel DeCunto, Brian Penikas SFX makeup. Editorial Company Skechers Miguel Rodriguez, post master.

    Genre:Comedy
    Media Type:Commercial: Television
    Video Tags:CaviarKeith Schofield



    Director Evan Silver, Indie Agency TiNY Battle Doggie Bad Breath With A Humorous “Mintervention”

    Monday, August 10, 2026

    Minties® is taking on dog breath again. And this time, it’s personal. Back in November, PetIQ’s Minties boldly declared “Dog Breath Is Over” in a newsbreak-style ad that introduced Minties FreshBitesTM--a line of innovative, chewy dog dental treats with that can be offered throughout the day for a long-lasting chew, so nothing gets between you and your dog in your closest moments. America responded by buying new Minties FreshBites by the millions, exceeding the brand’s most optimistic forecasts. So Minties and independent creative agency TiNY (the team behind the “Dog Breath Is Over” campaign) are following up on this story. And this time, it starts at Minterventions.com. “‘Dog Breath Is Over’ was the big message,” said Jissan Cherian, PetIQ’s chief marketing fficer. “Minterventions makes the message personal. If you’ve got a dog with stinky breath, we want to hear from you.” TiNY turned out two new spots for the Minterventions phase of the campaign. The first is this one titled “Cabbage” which features a dog named Mollie and an extendable hand. Why the extendable hand? “Mollie’s breath smells like she ate a skunk (who also has bad breath).”. A voiceover then asks the question at the center of the campaign: “Does your dog need a Mintervention?” Minties FreshBites is the answer, of course. Both spots were directed by Evan Silver of Reform School and edited by Tina Mintus out of Northern Lights in New York City. (Silver is an alum of SHOOT’s 2007 New Directors Showcase.) “It starts with a real, relatable problem,” said Mike Rovner, TiNY partner and chief creative officer. “That’s the TiNY way--we help clients build worlds they can live in. Once you set up the rules of the world, you can have... Read More

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