Smucker’s Father Nature campaign returns, this time with a sitcom twist. The stay-at-home spouse of Mother Nature is fixing a snack for his daughter–a healthy nosh with Smucker’s Natural spreadable fruit that tastes great, which he starts to say is like “killing two birds with one stone.”
However he’s interrupted in the middle of uttering that adage by one of the quirky animals that surrounds Mother and Father Nature–an ostrich. Clearly, “killing birds” is not the way to go with a feathered audience, translating into a funnily awkward sitcom-esque moment as an accompanying laugh track attests.
Randy Krallman of production house SMUGGLER directed the spot, titled “Two Birds,” for BBH USA and PSOne which is Publicis Groupe’s Power of One agency solution for The J.M. Smucker Company.
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Credits
Client Smucker’s Natural Agency PSOne Erica Roberts, chief creative officer (BBH USA); Peter Defries, Alan Wilson, group creative directors, SVPs; JR Harris, creative director; Molly Prunka, Arthur Germer, sr. art directors; Blake Fromkin, sr. copywriter; Zakk Weston, copywriter; Lauren Schneidmuller, group executive producer, SVP; Jamie Zimmerman, sr. producer; Jennifer Baldwin, group strategy director, EVP; Triten Sechi, strategy, VP; Allie O’Shea, Emily Canan, strategy directors, VPs; Teylor Parks strategist. Production Company SMUGGLER Randy Krallman, director; Allison Kunzman, exec producer. Editorial Friendshop Ben Suenaga, editor; Adam Roe, exec producer. Postproduction Parliament Phil Crowe, VFX shoot supervisor; John McIntosh, Jade Kim, creative leads; Jay Lee, Sohee Lim, Keith Sullivan Andy Mower, creatives; Lexi Stearn, Anna Borysewicz, Sebastien Le Coz, production. Audio Post/Sound Design Harbor Brian Wilkowski, sound engineer; Max Macnow, producer. Music House Human James Dean Wells, exec producer; Michael Jurasits, creative lead; Thomas Keery, composer.
This long-form spot for RWJBarnabas Health--directed by The Hudson Dusters of Greenpoint Pictures for ad agency StrawberryFrog--takes us to New Jersey families in the places and moments that matter most during the holidays. As the largest healthcare provider in the state, RWJBarnabas Health aims to show up in the everyday spaces where people already gather.
Lensed in Nutley, Clifton and Montclair, the film for the “Jersey Spirit” holiday campaign uses a local cast of New Jerseyans to convey authenticity.
“With this campaign, we wanted to bottle up the spirit of New Jersey during the holidays--the humor, the hustle, the heart,” said Tyler DeAngelo, chief creative officer at StrawberryFrog. “Every story told, from ordering Taylor Ham at a diner to sitting around Nonna’s table for the seven fishes, is a celebration of the traditions that make this state so uniquely vibrant. RWJBarnabas Health plays a central role in helping our communities live those long, connected, meaningful lives. This campaign celebrates that spirit with warmth, nostalgia and just the right amount of Jersey attitude.”
In a joint statement The Hudson Dusters shared, “The holidays are the best time of the year in the tri-state. From the city decorated to a tee and everyone out in the streets bundled up to Jersey, where they decorate their homes and towns to the nines. The excitement is in the air at businesses, homes and diners. We loved creating an authentic spot for the folks of Jersey, some of the most prideful people in the country, who keep holiday tradition alive in a major way. We wanted the characters to be real. If you live in Jersey, you know them, they’re you, your neighbor, or at the diner down the block from you. We wanted it to be relatable and... Read More
