Cadbury and VCCP London have teamed to create “distracted” ads, including this one titled “Mum,” with the source of the distraction being the newly created Cadbury Dairy Milk &More bar–which comes in two flavors, Nutty Praline Crisp and Caramel Nut Crunch.
The idea behind the campaign is to celebrate the bar’s depth by showcasing the distracting power of the &More bar’s fillings, proudly celebrating that “there’s a lot to take in.”
In this spot a woman has locked herself out of the house in the pouring rain. She yells for her mom to let her in–but there’s no response. She calls “mum” on the phone–no answer. The daughter finally goes around to the back of the house, and looks inside through the window to find mom transfixed on the filling in a Caramel Nut Crunch bar.
Tom Speers of production house SMUGGLER directed both commercials in the campaign, including “Mum.”
Credits
Client Cadbury Agency VCCP London Chris Birch, Jonny Parker, executive creative directors; Laura Muse, creative director; Haley Koehn, Louise Organ, sr. creative team; Ali Augur, head of art; David Vass, sr. agency producer; Adam Edwards, design director; Charl Sherry, designer. Production Company SMUGGLER Tom Speers, director; Fergus Brown, managing director; Lucy Kelly, exec producer; Claire Jones, producer; Nick Morris, DP; Adam Evans, production manager; James Sharpe, 1st AD; Lucie Red, production designer; Terry Palamara, art director; Rupert Bowkett, location manager; Michelle May, wardrobe stylist; Eve Coles, hair & makeup stylist. Editorial The Assembly Rooms Eve Ashwell, Edward Cooper, editors; Phoebe Armstrong Beaver, sr. edit producer. Postproduction Black Kite Tom Mangham, colorist; Phil Whalley, post producer; Mark Stannard, VFX lead. Audio Post 750mph Sam Ashwell, sound designer & engineer; Olivia Ray, head of production; Aishah Amodu, sr. audio producer. Food Photography Aaron Tilley, food photographer.
“Everything, Covered – 100 Years of The New Yorker,” the magazine’s first-ever video campaign, honors 100 years of The New Yorker by taking us through a journey of its most notable covers and poignant societal moments, honoring its legacy as a source of integrity, accuracy, wit, and humanity and pointing to a great future sustained by those principles. Created by agency Le Truc, this film captures the essence of what has made The New Yorker a cultural touchstone for the past century, echoes the magazine’s signature style, and reflects on 100 years of the publication with an ode to its enduring legacy, its unique ability to find clarity in a world of constant change, and its relentless pursuit of truth in all its forms.
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From the humorous to the bone-chilling, satirical to sensational – the short film takes us through recent history’s most important cultural moments spanning political scandals, war, gun violence, sports, the arts, life during COVID, new technological developments, and beyond. Together, the images and script remind viewers that, over the past hundred years, The New Yorker’s coverage has always been there to help us make sense of the moment, whatever it may be. The... Read More
