A Halloween lawn display is a beautiful thing, putting you and onlookers into the mood of the season. But things can go awry if you put your display piece together while in need of a snack. Exhibit A comes in the form of this Snickers spot, “Zombie,” in which a large mechanical zombie doesn’t exactly look menacing as intended. Instead he’s twerking like crazy. A mother and child pass by–she has a look of disbelief and then shoos her kid away from the gyrating zombie.
The couple who set up the zombie mull over what went wrong. The wife concludes they must have missed a step in the directions. Her hubby is a bit bewildered. A supered message appears on screen: “Confused. Maybe you just need a Snickers.”
Pete Marquis directed “Zombie” via production house Good Behavior for BBDO New York.
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Credits
Client Mars, Snickers Agency BBDO New York Chris Beresford-Hill, worldwide chief creative officer; Peter Kain, Marcelo Nogueira, executive creative directors; Sara Carr, Jason Goldberg, creative directors; Alex Gianni, head of production; Kimberly Clarke, Becky Burkhard, group executive producers; Danny Milkis, Julia Millison, music producers; Nancie Luppino, strategy director; Derek Zimmerman, VP, marketing science group director. Production Company Good Behavior Pete Marquis, director; Victoria Guenier, exec producer; Adam Lawson, line producer; Adam Marsden, DP; Alexis DeBad, production designer. Editorial Mackcut Pamela Petruski, editor; Louisa Phillips, assistant editor; Gina Pagano, exec producer; Katya Meyer, producer. Telecine Company 3 NY Tim Masick, colorist; Alexandra Garcia Ortiz, producer. Animation/VFX House Special Julie Ragland, EP/head of marketing; Alix Iverson, line producer; Kirk Kelley, creative director; Patrick Van Pelt, lead technical director; Michelle Ross, Gabe Sprenger, CG animators; Josh Tonneson, modeling/texture artist; Matt Reslier, CG lighter; Cam Williams, editor. Audio Sound Lounge Tom Jucarone, engineer; Dana Villereal, producer.
Isn’t it nice to know that some things are still real?
In a world increasingly crafting fakes, replicas, and perfectly rendered simulations, there are fewer and fewer places that still celebrate authenticity.
On a day dedicated to lighthearted hoaxes and twists of fate, it seemed a perfect time to release a film that explores what’s real, and not.
That tension sits at the center of “L’ultimo Uomo Reale” (“The Last Real Man”), a new film from Team One and director Sebastian Strasser, in partnership with the marketplace for authenticated luxury resale, The RealReal.
Conceived as a response to The RealReal’s 2024/25 “Ask Yourself What’s Real” campaign theme, the film pushes that question further, by exploring the growing tension between perception and reality in today’s digital world.
At a moment when much of the industry is using AI to scale content, this work flips the lens—using it as both subject and storytelling device. A humorous, slightly unsettling take for anyone who still values the real thing.
Directed and rendered by Strasser, the piece constructs a hyper-real world that feels convincingly human—until it begins to fracture. Subtle glitches give way to a full unraveling, exposing a carefully engineered illusion.
“We’re moving into a world where ‘real’ is no longer a baseline—it’s a premium,” said Chris Graves, Chief Creative Officer, Team One. “We wanted to create a story that lets the illusion hold just long enough to feel convincing—then disrupt it, so you’re forced to reconsider what you’re actually looking at. Because what carries value now isn’t just craft. It’s credibility.”
Team One was inspired by The RealReal’s authentication process... Read More
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