Steve Miller of @radical.media directed this spot in which NFL rookie quarterback Johnny Manziel, a.k.a. Johnny Football, is transformed by hunger into spandex-wearing aerobics instructor “Johnny Jamboogie.”
A Snickers bar returns Manziel to his Johnny Football persona. Agency is BBDO New York.
Client Mars/Snickers Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Gianfranco Arena, Peter Kain, executive creative directors; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Alex Gianni, executive producer; Patrick Smith, producer; Melissa Chester, executive music producer. Production @radical.media Steve Miller director; Frank Scherma, Gregg Carlesimo, exec producers; Barbara Benson, producer; Ted Liotopoulos, production supervisor; Mandy Walker, DP; Tom Foden, production designer. Recording Studio/Audio Post Heard City Philip Loeb, audio engineer. Editorial Cutting Room Chuck Willis, editor; Melissa Lubin, exec producer; Anna Petitti, producer. VFX Light of Day Music “You’re My Love”
In a world full of speed, overstimulation and tech that delivers everything yet makes us feel very little, the real provocation is choosing to slow down.
That tension sits at the heart of the electric vehicle category. EVs have long been marketed as cutting-edge technological advancements, attracting early adopters eager to embrace the category. However, once they got behind the driving wheel, many discovered an experience that fell short of luxury: sterile, soulless, and overly simplistic.
For the launch of the 2026 Lexus RZ, Lexus and longtime agency partners Team One introduce a new creative chapter of “The Standard of Amazing” through a lens called “Electricity at Its Finest,” reframing electricity not as utility, but as a work of art.
With this hero film of the campaign, “Miles and Miles,” Lexus intentionally breaks from the frenetic pace of traditional automotive advertising. Instead of spectacle, it offers stillness. A single, quiet moment unfolds where a man savors two rarefied, electric objects: a plugged-in RZ and an impossibly modern turntable playing the timeless sounds of Miles Davis’ “Blue in Green.” Directed by Frédéric Planchon of Anonymous Content, the film is audacious in its simplicity and serves as an example of how electricity can create a seductively beautiful experience--less “iPad on wheels,” more emotional sanctuary.
“The new luxury are spaces and moments drenched in serenity. Engineered escapes from the rage-based attention economy. The RZ is designed to be part of that. A crafted counterweight to the outside world,” said Mark Koelfgen, executive creative director at Team One. “This film is about dwelling in the perfect moment. Timeless classics like Miles Davis in equilibrium with... Read More
