A room comes to life as a Sonos sound system sparks a clay animation outpouring of visuals. The audio catalyst is Sylvan Esso's song "Hey Mami" coupled with a score by stimmung. 1stAveMachine produced for agency 72andSunny.
Credits
Client Sonos Music/Sound Song: Sylvan Esso’s “Hey Mami” stimmung, Santa Monica, Calif. Ceinwyn Clark, exec producer; Kristina Iwankiw, music producer; Rory Doggett, music editor Audio Post: Lime Studios, Santa Monica, Calif. Loren Silber, mixer. Agency: 72andSunny, Los Angeles Production: 1stAveMachine, Brooklyn, NY Tronco, Buenos Aires Tomas Dieguez, director
Top Spot of the Week: BBDO New York, Director Thomas Ormonde Show How Romance Stacks Up For A Pringles Snacker
As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.
This long-form version of the spot, a :60, is running on YouTube.
Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”
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