Building anticipation for the rolling out of the PS4, this epic spot takes gamers deep into scenes from a few of PlayStation's most popular and eagerly awaited games while players push themselves and each other to greatness. The message: Every day is the "perfect day" on the PS4, especially the day you first try it. VFX house is The Mill New York. Agency is BBH NY.
Credits
Client: Sony PlayStation Agency: BBH New York. John Patroulis, chief creative officer; Ari Weiss, executive creative director; Tim Nolan, interactive creative director; Gerard Caputo, Chris Maiorino, creative directors/creatives; Jennifer Moore Bell, lead sr. producer; Kate Morrison, sr. producer; Justin Booth-Clibborn, head of integrated production; Ian Hart, copywriter; Dave Brown, art director; Rahim Masunu, visual designer; Kelly Bignell, UX designer; Martin Mlekicki, lead producer; Victoria Fishel, digital producer. Production Company: MJZ Matthijs Van Heijningen, director; Joost Van Gelder, DP; David Zander, president; Scott Howard, exec producer; Donald Taylor, producer; Robin Brown, production designer. Bohemia Sherry Baumgart, local production company producer. HAUS (production partner) Rasmus Blaesbjerg, creative director; Dino Petrone, technology lead; Claudine Nichols, sr. producer; Tracey McAvoy, digital producer. Editorial: Union Editorial Jono Griffith, editor; Caryn Maclean, exec producer; Sara Mills, sr. producer; Megan Swados, assistant editor. Visual Effects: Legacy Effects US wardrobe construction The Mill New York Sean Costelloe, exec producer; Charlotte Arnold, Will Mok, sr. producers; Heath Raymond, color producer; Gavin Wellsman, Joji Tsuruga, shoot supervisors; Fergus McCall, colorist; Gavin Wellsman, 2D lead artist; Joji Tsuruga, 3D lead artist; John Mangia, Leonardo Costa, Jeff Robins, Emily Bloom, 2D compositing artists; Leon Woods, Alex Dreiblatt, Jeff Butler, additional 2D; Jeffrey Lee, 3D animation lead; Olivier Mitonneau, 3D lighting lead; Nicolas Couret-Chailloux, 3D FX; Wyatt Savarese, Hassan Taimur, 3D Massive; Corey Langelotti, Elizabeth Mitchell, Yoann Gouraud, Quentin Sauvinet, Lauren Shields, 3D artists; Kristin Johnson; matte painting; Tetsuro Mise, design. SCANable, The Woodlands, Texas. Travis Reinke, LiDAR services Trace VFX, Mumbai, India Rotoscoping and tracking Music: Lou Reed. Audio: Human Sound design/additional music: Sound Lounge Tom Jucarone, mixer.
Discipline:Visual Effects
Genre:Comedy
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Ten Chart
Top Spot of the Week: Pearson Student Advises Younger Self In AI-Enabled Encounter From VaynerMedia, Hummingbird and Tool
Pearson has launched its first global brand campaign in more than five years as the 182-year-old company continues its evolution into an AI-enabled education and reskilling leader.
The campaign centers on a series of cinematic films featuring real learners in conversation with their younger selves. Using AI to recreate earlier versions of each participant, the films allow individuals to reflect on pivotal decisions, moments of doubt, and turning points that shaped their futures. The creative approach blends emerging technology with documentary storytelling grounded in lived experience.
At a time when AI’s role in both education and creativity is under intense scrutiny, Pearson has taken a deliberate and considered approach. The technology is used not as spectacle, but as a reflective storytelling device, built around consent, authenticity, and human agency. It reflects Pearson’s strong support for AI in augmenting human potential with learning at the core.
The first learner stories spotlight U.S.-based individuals, with additional international profiles launching later this spring as part of an ongoing global series that Pearson produced with VaynerMedia for creative, and Hummingbird and Tool of North America for production. Aqsa Altaf and John X. Carey via Hummingbird teamed to direct the “Impact Stories” films.
This film introduces us to Jasmine who meets her younger 27-year-old self. The younger Jasmine has two kids and is pregnant with a third. She and her two children are living in a domestic violence shelter, sleeping on an inflatable mattress with a slow air leak. Now getting a Pearson education and on her way to realizing her dreams seven years later, Jasmine gets to impart a message of inspiration to her younger self.
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