"Defender: No Time To Die" is a TV/cinema campaign for the Land Rover Defender. This tie-in spot to the upcoming James Bond film No Time To Die was created by agency Spark44 and showcases the Defender vehicle’s extreme off-road capability. The idea was to exhibit the New Defender’s off-road features in the most challenging environment imaginable–by the stunt team on the set of No Time To Die. The ultimate product demonstration for the ultimate off-road vehicle.
Brian Fraser, global chief creative officer at Spark44, said, “This campaign is a celebration of what happens when two of the most iconic British brands come together and of course it’s delivered with just a little smile.”
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Credits
Client Land Rover Defender Agency Spark44 Brian Fraser, global chief creative officer; Lee Aldridge, creative director; Andrew Edelston, Al Brown, creatives; Maggie Blundell, sr. producer; Elizabeth Newton, assistant producer. Production Eon Productions Cary Fukunaga, Alexander Witt, directors. Editorial Chinagraph London VFX Jam/Chinagraph London Audio Clearcut
Cadbury Dairy Milk has unveiled “Homesick,” a spot from London agency VCCP directed by Steve Rogers via Biscuit Filmworks x Revolver in collaboration with VCCP’s global content creation studio Girl&Bear.
The film marks the latest chapter in Cadbury’s long-running and IPA Effectiveness Grand Prix-winning brand platform “There’s a Glass & a Half in Everyone.”
“Homesick” tells the story of two sisters separated by 6,000 miles. Set against the neon glow of Kuala Lumpur, the film opens with the older sister calling home. After the call ends, she reaches for an envelope--an eagerly awaited piece of home--and discovers a Cadbury Dairy Milk chocolate bar lovingly wrapped inside. There’s just one twist: her younger sister has already eaten a generous portion of it. A tiny alien sticker holds together what remains of the bar, an unmistakable signature of sibling mischief. It’s a small, human moment--tender, funny and instantly relatable--capturing the way even imperfect gestures can mean everything when you’re far from home.
The campaign was created by VCCP creatives Emma Jackson and Aly Lane and aims to reinforce Cadbury’s role as a fabric-of-the-nation brand--one that understands and reflects the emotional connections people share every day. As loneliness rises and feelings of belonging decline, Cadbury believes these small acts of generosity have never been more meaningful or more relevant.
