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    Spike Lee Invites Us To “Be The Story” For NBA 2K16, CP+B LA

    By SHOOTUpdated:No Comments5178 Views

    In this campaign from CP+B LA, NBA 2K16 challenges us to #BeTheStory with a focus on the all-new MyCAREER storyline that was created for the videogame by filmmaker Spike Lee. NBA 2K16 is allowing gamers to star in their own Spike Lee Joint and experience what it’s like to rise to the NBA through an interactive storyline.

    This spot has Lee introducing us to the importance of story when it comes to basketball. From street courts to high school and college gyms, to Madison Square Garden, he makes it clear that at every level of basketball, the story is everything. Even the three NBA 2K16 covers designed by 2K and CP+B celebrate the individual stories of this year’s cover athletes–NBA All-Stars Stephen Curry, James Harden and Anthony Davis–by featuring highlights that span their careers. The game covers, TV and online film are the first pieces in a multi-media campaign that will roll out as the year progresses. Like in the game, each piece of the campaign will show how the on and off court drama comes together to tell each player’s story.

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    Credits

    Client 2K Sports/NBA 2K16 Agency CP+B LA Kevin Jones, executive creative director; Cameron Harris, VP/creative director; Nicholas Loftus, Jimbo Embry, associate creative director; Eric Scott, copywriter; Daniel Koo, art director; Kate Hildebrant, VP/director of video production; Sloan Schroeder, VP/executive integrated producer; Addison Born, integrated producer; Jake Welch, content supervisor. Production Plus Productions Cameron Harris, director; Kesshann Cortez, line producer; Peter Deming, Matt Bass, DPs. Editorial Lost Planet, Santa Monica, Calif. Max Koepke, editor; Glenn Teel, assistant editor; Karena Ajamian, post producer; Robert Owens, exec producer. Postproduction Method LA Wenson Ho, Flame artist. Audio Post Lime Studios, Santa Monica Mark Meyuhaus, engineer. Post Company 3 Stefan Sonnenfeld, colorist.

    ScreenWork Categories:Commercial
    Video Tags:CP+BSpike Lee



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

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