London agency St Luke’s has created a maverick gang of three rapping woodland creatures to lift the nation’s mood for KP Nuts’ first TV campaign in more than three years. The nutty trio reminds us of the feel-good factor that a handful of delicious KP Nuts can bring, unleashing a sense of joy every time a bag of KP Nuts’ new premium Signature range is opened.
This new film–directed by Si&Ad via Academy Films–opens on a shot of a couple, Billy and Tash, slumped on the sofa, idly watching a nature documentary or scrolling on the phone. But when Billy grabs a handful of KP Signature nuts, the evening takes on a whole different tone as the Woodland Clan jumps into action and livens up the moment.
Suddenly, the lights dim, and we meet Squirrel-D (A.K.A P-Nut), Striiipes the badger, and a hedgehog named Smiler the Hibernator, who pop up unexpectedly in front of Billy and Tash on the table. The trio instantly up the tempo of the evening with an energetic rap that brings to life the joy of KP Nuts, while highlighting all the benefits of eating and enjoying Signature’s delicious premium cashew snacks.
Billy and Tash are irresistibly drawn into the rhythm as the Woodland Clan starts their rap on the coffee table in front of them and are captivated as it builds to a crescendo. Squirrel-D, Striiipes and Smiler the Hibernator’s performance provides a moment of delight to the couple as they enjoy the trio’s rap, which begins with a line about the couple’s hard day and ends with a celebration of the way KP’s new Signature range has “leveled up” their snack game.
St Luke’s spot ends with the couple visibly lifted and enjoying the evening so much more as they reflect, slightly puzzled, on the unexpected moment of delight they have just experienced. We finish on a pack shot of the newly-launched KP Nuts signature range, accompanied by the endline “New KP Signature–A Handful of Happiness.”
Richard Denney, joint chief creative officer at St Luke’s, said, “We’ve all experienced those dull nights in front of the TV but now, thanks to KP Nuts’ new Signature brand, we can liven up the everyday with a snack that brings out the joy in all of us, whether we’re a badger, a squirrel, a hedgehog or a human.”
