A young high school student shows the girl he has a crush on the art piece he has created in her honor. He brings her to the school’s art center and puts on the song “Hello” by Lionel Richie. The work of art is a likeness of the girl formed out of Starburst candy. When the sculpture is displayed the girl looks frightened and disgusted but the student is excited by his work and begins to describe how he used lemon candies for the hair because her hair is fragrant like fresh lemons and red cherry candies for her lips, because her lips are juicy like cherries. He kisses the cherry candy sculpture lips and the girl begins to back out of the room. When the student describes the nose he bites it and passionately begins to devour the Starburst sculpture. The commercial ends with the Starburst candy being displayed on a solid screen.
Agency: TBWA/Chiat/Day, Inc Gerry Graf, executive creative director; Ian Reichenthal and Scott Vitrone, group creative directors; Ashley Davis, copywriter; Craig Allen, art director; Ozzie Spenningsby, director of broadcast production; Laura Ferguson, producer. Production Company: MJZ Rocky Morton, director; Julian Whatley, DP; Jeff Scrutin, executive producer; Helen Hollien, producer. Shot on location in Los Angeles. Editorial: MacKenzie Cutler Dave Koza, editor; Mona Salma, assistant editor; Melissa Miller, producer. Postproduction: Schmigital,Company 3 New York Matt Monson, online editor; Juliet Conti, online producer.,Tim Masick, colorist. Visual Effects: Stardust Jake Banks, creative director; Dan Sormani, producer; PJ Richardson, art director; Lauren Hartstone, designer/animator. Audio: Sound Lounge,MacKenzie Cutler Glen Landrum, mixer.,Marc Healy, sound designer.
Top Spot of the Week: Common Bond Connects “Strangers” In Poignant Film From King Faisal Hospital, Publicis Middle East
This short film--for King Faisal Specialist Hospital & Research from Publicis Middle East and Dejavu Dubai, written and directed by Tahaab Rais (of Publicis and Dejavu)--tells the stories of seemingly disconnected strangers around the world, living their lives, but remaining connected by something unexpected.
A young man hiking to the peak of a mountain in the snow.
A little girl honing her rugby skills.
A single mother enjoying time in the kitchen messing about with her two kids.
A pianist performing at a café once again
A dad telling a bedtime story to his kid.
A young graduate capturing a key milestone moment in life with his parents.
An old man enjoying his time feeding birds in a park.
A mother, whose eyesight is in question, winds up seeing her toddler for the first time ever.
What connects all these slices of life? (Spoiler alert: you may want to view the film before going on reading this description).
The moments of life--mundane, joyous, revelatory--are made possible by organ donation.
And in each scene witnessing these moments is the organ donor, proving that: “We live on through what we give.”
Dearly departed organ donors live with us through their generosity and live-saving (heart) or live-enhancing (eyes) gifts.
“Strangers” encompasses the truth that there are strangers who impact our lives in ways that make us feel alive, but also, in ways that make them feel alive to all of us and their loved ones.
Adding to the significance of this film’s message is that it’s from Saudi Arabia where organ donation is misperceived to be prohibited by religion. However, religions in the region and elsewhere encourage saving lives--and organ donation is a... Read More