This spot which launched last night with a high-profile placement during the MTV Video Music Awards marked the start of a relationship between State Farm and Lorne Michaels’ media and entertainment company, Broadway Video Entertainment (BVE), and its Saturday Night Live properties as SNL celebrates its 40-year anniversary.
The campaign features SNL characters such as Hans & Franz (Kevin Nealon and Dana Carvey) and Richmeister (Rob Schneider). It’s been 20 years since these iconic characters have come out of the SNL vault. Richmeister is featured in “Steve’s Kid” which was directed by Hank Perlman of Hungry Man for DDB Chicago.
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Credits
Client State Farm Agency DDB Chicago John Maxham, chief creative officer; Barry Burdiak, John Hayes, group creative directors; Joe Cianciotto, chief digital officer; Gustavo de Mello, group strategy director; Penn French, group business director; Diane Jackson, director of production; Scott Kemper, executive producer; Luke LiManni, producer; Kurt Riemersma, Mike Porritt, Andrew Bloom, creative directors/art directors; Matt Ben Zeev, Frank Oles, Nathan Monteith, creative director/copywriters; Chris Bruney, art director; Nick Novich, copywriter. Production Hungry Man Hank Perlman, director. Editorial Cutters Matt Walsh, editor; Craig Duncan, exec producer; Patrick Casey, producer. Post/VFX Filmworkers Club Michael Masur, colorist; Rob Churchill, Daniel Pernikoff, Michael Anderson, visual effects artists; Derek de Board, exec producer; Casey Swircz, producer.
Apple released a new iteration of its Goalie Masks Made on iPad campaign--this time teaming up with National Hockey League (NHL) goaltender Sam Montembeault to create the goalie masks that young hockey players dream of wearing. NHL mask artists deployed iPad Pro and Apple Pencil Pro to design the dream masks in time for Canada’s marquee youth hockey event, the Quebec International Pee-Week Hockey Tournament.
It’s a tournament which gives youngsters the opportunity to not only gain high visibility for their talents but also to compete on a huge rink in a professional arena before a large crowd.
In this short film--directed by Jason Van Bruggen of production company Suneeva for agency TBWA\Media Arts Lab, Canada--among the young aspiring goalies we meet is a girl who wants the mask of a lioness, inspired by how she strives to protect her teammates, akin to guarding her cubs. Several young goalies in this film, including her, end up getting their dream masks.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2026/03/12144344/Made-on-iPad-Pee-Wee-Goalie-Masks.mp4"][/video] Read More
