Masked robbers take over a bank but their identities are revealed–much to their astonishment–via social media. A bank teller identifies one of the would-be robbers by name, explaining that his mobile app pinged her when he walked in. He had earlier made an inquiry about mortgage rates for a house purchase. This catches one of his accomplices off guard as he didn’t even know his buddy was thinking of moving.
The teller than IDs another robber by name, noting that he had sent an email looking into possibly consolidating his student loans.
As the teller engages them in conversation, a third robber reacts in disbelief, reminding his partners in crime that they’re there to rob the bank. But it’s too late as we hear the sound of police sirens.
The robbers then try to make their getaway, with the original one coming back for a moment to ask if he can lock in via an app the terrific mortgage rates she informed him about.
Steve Rogers of Biscuit Filmworks directed “The Heist” for Adobe's Experience Cloud out of agencyt Goodby Silverstein & Partners.
Goodby creative director Will Elliott said of the spot, “We thought it was a sneaky way to show people what a digital customer experience actually is.”
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Credits
Client Adobe Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman/partner; Will Elliott, Patrick Knowlton, creative directors; Bennett Austin, art director; Dan Berenson, copywriter; Tod Puckett, director of production; Benton Roman, executive producer; Bonnie Wan, director of brand strategy; Etienne Ma, brand strategist; Christine Chen, director of communication strategy; Dong Kim, communication strategy deputy director; Victoria Barbatelli, sr. communication strategist; Tara Hughes, communication strategist; Cassi Husain, research & analytics director. Production Biscuit Filmworks/Revolver Steve Rogers, director; Shawn Lacy, managing director; Holly Vega, exec producer; Jay Veal, unit production manager; Rachel Glaub, head of production; Mercedes Allen, head of production; Alwin Kuchler, DP; Paul Austerberry, production designer. Editorial Final Cut LA Rick Russell, editor; Dillon Stoneburner, assistant editor; Suzy Ramirez, Eric McCasline, exec producers; Barbara Healy, producer. Telecine The Mill New York Fergus McCall, colorist. VFX/Finishing The Mill Leighton Greer, exec producer; Will Unterreiner, sr. VFX producer; Karina Slater, associate producer; Tim Davies, VFX supervisor/creative director; Adam Lambert, 2D lead artist; Brett Lopinsky, 2D artist. Music Woodwork Music Sound Design Lime Michael Anastasi, sound designer. Audio Post Lime Rohan Young, mixer.
Fresh off Lay’s 2025 beloved Super Bowl spot, “The Little Farmer,” and a global brand refresh, comes a brand-new commercial airing in the first half of the big game on Feb. 8.
Titled “Last Harvest,” the new emotionally driven ad follows a father-daughter potato farming duo as they pass down generations of potato harvesting knowledge, showcasing a true legacy in the agriculture community. Academy Award winner (Jojo Rabbit) Taika Waititi directed “Last Harvest” via production house Hungry Man for agencies Highdive and Frito-Lay in-house shop D3. Waititi brought his signature storytelling style to this year’s Lay’s ad, just as he did with “The Little Farmer.”
Set against a moving rendition of “Somewhere Only We Know” (originally recorded by English rock band Keane), “Last Harvest” weaves through heartfelt flashbacks, shining a light on the family-owned farms behind many of Lay’s potato chips.
“Last Harvest” was inspired by Neumiller Farms in Illinois, a family farm that Lay’s parent PepsiCo has worked with for decades. It’s a third-generation potato and vegetable farm now run by father and daughter team Tom Neumiller and Katie Floming, who grow 3,500 acres of potatoes annually. Their farm plays a vital role in the Lay’s story, with Tom now guiding Katie as she prepares to lead the farm’s next chapter.
