Wieden+Kennedy enlisted esteemed actor Sir Anthony Hopkins to NOT sell TurboTax in this Super Bowl spot directed by Steve Rogers of Biscuit Filmworks.
The :60 thrusts us into an interview where Hopkins is asked about actors selling out and insists that he would never do so. We then see and hear several not-so-subtle TurboTax references sprinkled into the conversation visually and verbally by Hopkins who ultimately explains that since TurboTax enables customers to file their tax returns for free, he in fact is peddling nothing. If it’s free, how can you sell it–so in effect he is selling absolutely nothing.
The :60 is titled "Never a Sellout."
CreditsClient Intuit TurboTax Agency Wieden+Kennedy, Portland, Ore. Max Stinson, Erik Fahrenkopf, creative directors; Matt Skibiak, copywriter; Devin Gillespie, art director; Jennifer Fiske, producer; Christine Sheehan, Nathan Goldberg, strategic planning. Production Biscuit Filmworks Steve Rogers, director; Holly Vega, exec producer; Karen O’Brien, line producer; Jo Willems, DP. Editorial Arcade Edit Geoff Hounsell, editor; Christina Matracia, post producer; Damian Stevens, post executive producer. VFX Method Claus Hansen, Flame lead #1; Jason Frank, Flame lead #2; Karena Ajamian, VFX producer; Robert Owens, exec producer. Post Company 3 Siggy Ferstl, colorist. Audio Post Lime Studios Loren Silber, mixer.
Director Gary Freedman, adam&eveDDB Bring The Power Of Lloyds’ Banking App To A Daddy-and-Daughter Day
U.K. retail and commercial financial services provider Lloyds has launched its biggest-ever multi-channel campaign celebrating its refreshed and rebranded mobile banking app. The fully integrated campaign, created in partnership with creative agency adam&eveDDB, global brand consultancy Wolff Olins and media agency Zenith, brings together more than 500 different assets across the app, campaign executions, activations and digital strategy spanning AV, audio, outdoor, social, digital, influencer and gaming channels.
Part of the campaign is this “Daddy Daughter” :60 in which a father and daughter enjoy a day together--with papa using his credit card via the Lloyds app to pay for most everything his little girl desires, from an ice cream cone to a boat ride, costume apparel, a helium balloon, a movie and popcorn. It all adds up and that appears a bit concerning to dad as they enter a toy store together. It all changes, though, when he’s about to purchase a large stuffed animal and suddenly the charge card on his app is declined. The awkward moment melts away when the girl says that’s all right, dad, and she skips out of the store.
His smartphone then reveals a smart feature on his Lloyds app--being able to freeze and unfreeze your card in an instant. He unfreezes his credit card once they’ve left the store.
Directed by Gary Freedman via production company MJZ, the charmingly humorous spot reflects the gist of the overall “The Power to do it all” campaign that’s designed to show how Lloyds’ revitalized mobile banking app puts the power of finance in people’s hands--for everyday banking and beyond.
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