Wieden+Kennedy enlisted esteemed actor Sir Anthony Hopkins to NOT sell TurboTax in this Super Bowl spot directed by Steve Rogers of Biscuit Filmworks.
The :60 thrusts us into an interview where Hopkins is asked about actors selling out and insists that he would never do so. We then see and hear several not-so-subtle TurboTax references sprinkled into the conversation visually and verbally by Hopkins who ultimately explains that since TurboTax enables customers to file their tax returns for free, he in fact is peddling nothing. If it’s free, how can you sell it–so in effect he is selling absolutely nothing.
The :60 is titled "Never a Sellout."
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Credits
Client Intuit TurboTax Agency Wieden+Kennedy, Portland, Ore. Max Stinson, Erik Fahrenkopf, creative directors; Matt Skibiak, copywriter; Devin Gillespie, art director; Jennifer Fiske, producer; Christine Sheehan, Nathan Goldberg, strategic planning. Production Biscuit Filmworks Steve Rogers, director; Holly Vega, exec producer; Karen O’Brien, line producer; Jo Willems, DP. Editorial Arcade Edit Geoff Hounsell, editor; Christina Matracia, post producer; Damian Stevens, post executive producer. VFX Method Claus Hansen, Flame lead #1; Jason Frank, Flame lead #2; Karena Ajamian, VFX producer; Robert Owens, exec producer. Post Company 3 Siggy Ferstl, colorist. Audio Post Lime Studios Loren Silber, mixer.
“The Clasteroid,” a new campaign for the super popular video game Clash of Clans (Supercell), has been rolled out by agency DAVID New York.
The campaign includes this film directed by Dave Green via production company Gifted Youth. The piece reports that 2007 FT3--a real asteroid that once threatened Earth but inexplicably disappeared in 2007, has reappeared and is headed straight towards players’ villages in the video game.
Here’s the real reason 20007 FT3 initially went missing. Back in ‘07, Hank Green and a fellow scientist saved our world by digitizing the meteor and sending it to the world of Clash of Clans instead--with dire consequences once it hits now, some 18 years later. Though Green now lives as a popular science communicator on YouTube and TikTok, it now falls to him to make up for his decision by sending the new Meteorite Hammer into the game, kicking off Hammer Jam. Every year Clash of Clans players look forward to Hammer Jam. But this time, it’s a matter of life and death--and somehow avoiding the the destruction which a meteor can bring.
André Toledo, chief creative officer, DAVID New York, said, “In Clash of Clans, the stakes are always high. But for this year’s Hammer Jam, we wanted to amp that up higher than ever with an event that threatens the world of Clash as we know it. Together with our Supercell partners and science communicator Hank Green, we built a conspiracy around a real meteor to create real stakes and launched it into the game with a short film that’s an homage to ‘80s and ‘90s’ sci-fi flicks. Now, it’s up to the fans to save their village from destruction.”
