A teenage boy and a middle aged lady at the checkout counter of a convenience store both reach for and grab the only pack of Juicy Fruit gum.  Each feels entitled to the pack and neither is willing to yield ownership, so they both maintain their hold on the gum.  Since they are effectively joined at this pack of gum, they have to go everywhere together.  They are together through dinner with the woman’s confused husband, the teen changing, the woman shaving her legs, the teens wrestling meet and the lady’s choir practice because “when you gotta have sweet you gotta have new longer lasting juicy fruit.”

Credits

Agency: BBDO Chicago Marty Orzio, chief creative officer; Jim Hyman, group creative director; Al Wyatt, creative director/copywriter; Todd Hoffman, creative director/art director; Zach Hilder, copywriter; Ryan Dickey, art director; Diane Jackson, director of broadcast production; Joanna Topetzes, producer. Production Company: Smuggler David Frankham, director; Igor Jadue Lillo, DP; Patrick Milling Smith and Brian Carmody, executive producers; Allison Kunzman, head of production; Jeff Roher, line producer. Shot on location in Los Angeles. Editorial: Whitehouse Post Productions, Chicago Rick Lawley, editor; Louise Crane, assistant editor; Gail Butler, producer Postproduction: The Syndicate Beau Leon, colorist; Jeremy Sawyer, assistant colorist; Liza Kerlin, producer. Visual Effects: Sight Effects Inc Melissa Davies and Adrian Hurley, visual effects supervisors; Jeff Blodgett, visual effects producer; Chris Stevens, Patrick Ferguson and Michelle Steinau, visual effects artists.

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