A teenage boy and a middle aged lady at the checkout counter of a convenience store both reach for and grab the only pack of Juicy Fruit gum. Each feels entitled to the pack and neither is willing to yield ownership, so they both maintain their hold on the gum. Since they are effectively joined at this pack of gum, they have to go everywhere together. They are together through dinner with the woman’s confused husband, the teen changing, the woman shaving her legs, the teens wrestling meet and the lady’s choir practice because “when you gotta have sweet you gotta have new longer lasting juicy fruit.”
Credits
Agency: BBDO Chicago Marty Orzio, chief creative officer; Jim Hyman, group creative director; Al Wyatt, creative director/copywriter; Todd Hoffman, creative director/art director; Zach Hilder, copywriter; Ryan Dickey, art director; Diane Jackson, director of broadcast production; Joanna Topetzes, producer. Production Company: Smuggler David Frankham, director; Igor Jadue Lillo, DP; Patrick Milling Smith and Brian Carmody, executive producers; Allison Kunzman, head of production; Jeff Roher, line producer. Shot on location in Los Angeles. Editorial: Whitehouse Post Productions, Chicago Rick Lawley, editor; Louise Crane, assistant editor; Gail Butler, producer Postproduction: The Syndicate Beau Leon, colorist; Jeremy Sawyer, assistant colorist; Liza Kerlin, producer. Visual Effects: Sight Effects Inc Melissa Davies and Adrian Hurley, visual effects supervisors; Jeff Blodgett, visual effects producer; Chris Stevens, Patrick Ferguson and Michelle Steinau, visual effects artists.
The Best Work You May Never See: Sam Coleman Directs “Original Feeds Original” For KFC Africa Out of Ogilvy Johannesburg
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
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