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    Subaru, Carmichael Lynch, Director Lisa Rubisch Ask Us To A Heartfelt “Prom”

    By SHOOTUpdated:No Comments695 Views

    Subaru of America’s charitable fundraising initiative, the Share the Love Event, returns for its 18th year with a campaign that includes this spot, “Prom,” from agency Carmichael Lynch, Minneapolis.

    Aiming to raise more than $30 million this season and surpass $350 million in cumulative donations by the campaign’s end, the automaker’s flagship philanthropic initiative continues to work closely with retailers nationwide to benefit charities that make a tangible difference in local communities. During this year’s Subaru Share the Love Event, Subaru and its retailers will once again support four national charity partners: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels, and the National Park Foundation, alongside 837 local hometown charities selected by retailers.

    Directed by Lisa Rubisch of Park Pictures, “Prom” captures the inspiring selflessness of a Make-A-Wish youngster who grants one of the charity’s five unique wish types–a Wish to Give.

    From November 20, 2025, through January 2, 2026, Subaru will donate $250 for every new Subaru vehicle purchased or leased at participating retailers nationwide to the customer’s charity of choice. Retailers can select up to two hometown charities in their community to receive at least an additional $50 for each vehicle sold or leased to accompany the original donation. Additionally, many retailers will donate $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period.

    Over the last seventeen years, Subaru and its participating retailers have donated nearly $320 million to help those in need through the Subaru Share the Love® Event, supporting more than 2,700 hometown charities.

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    Credits

    Client Subaru Agency Carmichael Lynch Randy Hughes, executive creative director; Jenna Kauppi, sr. copywriter; Nikki Zurek, sr. art director; Dominique Anzano, head of production; Lisa Feldman, sr. executive producer; Jon Mielke, sr. producer. Production Park Pictures Lisa Rubisch, director; Jackie Kelman Bisbee, founding partner; Scott Howard, exec producer; Chelsea Schwiering, head of production; Tracy Broaddus, line producer; Evan Prosofsky, DP. Production Service Company The Capital Meaia Company, Inc. Kelly Stothers, head of production; Rachael Battie, assistant head of production; Rod Bailey, exec producer; Christine Parker, production supervisor. Editorial Work Editorial Aika Miyake, editor; Jennifer Losch, assistant editor; Juna Drougas, producer; Drew Rissman, exec producer; Gabrielle Page, head of production. VFX/Finishing Drive Thru TV Derek Johnson, Flame/online artist; Aaron Esterling, Randy Gackstetter, Flame artists; Beth Wilson, exec producer. Color Grade Company 3 Sean Coleman, colorist. Sound Design & Mix Machine Elizabeth McClanahan, engineer; Matej Oreskovic, exec producer. Music Asche & Spencer Nick Phillips, composer; Kari Sharff, exec producer.

    Media Type:Commercial: Television
    Video Tags:Carmichael LynchLisa RubischPark Pictures



    Top Spot of the Week: Director Daniel Warwick’s Short Film “Ritornerai” Is Like A Painting That’s Subject To Interpretation

    Thursday, August 13, 2026

    Daniel Warwick directed and teamed with producer Jakob Rühle to conceive of and develop this short film titled Ritornerai (Italian for “you will return”).

    “Three days before an actual commercial shoot, my producer [Rühle] and I realized that we had a camera, a location, an actor, a pair of Lederhosen and a few beers to brainstorm,” Warwick said. “Suddenly my producer yelled ‘Objectophelia’ and the idea was born.”

    Known for his big and bonkers, epic visual storytelling, Warwick’s Ritornerai--albeit more meditative than some of his other work--does not disappoint. It is a wholly original and offbeat story with an exquisite scenic backdrop that leaves plenty of room for interpretation.

    Filmed in the Italian Dolomites, Ritornerai features a man in Lederhosen who appears from behind a bush and enters a Grand Hotel where he begins to touch the beautiful haptics and textures of the whole place. Seemingly overtaken by objectophelia, we observe him enjoying the sensory experience deeply and emotionally. He enters the big ballroom and sits by the piano where he utters the film’s only line, “Ritornerai.” He approaches a giant painting of a landscape and eventually we discover that he is actually in the painting.

    “Ritornerai has inspired many different interpretations,” said Warwick. “People let their minds wander a bit. Love it or hate it, I really like that it doesn’t want anything from you. For that reason, maybe it’s a little more artful because people can take away whatever they want.”

    The production company on Ritornerai was Zauberberg Productions. Director Warwick is handled by production house O Positive for commercial representation in North... Read More

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