Subaru of America’s charitable fundraising initiative, the Share the Love Event, returns for its 18th year with a campaign that includes this spot, “Prom,” from agency Carmichael Lynch, Minneapolis.
Aiming to raise more than $30 million this season and surpass $350 million in cumulative donations by the campaign’s end, the automaker’s flagship philanthropic initiative continues to work closely with retailers nationwide to benefit charities that make a tangible difference in local communities. During this year’s Subaru Share the Love Event, Subaru and its retailers will once again support four national charity partners: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels, and the National Park Foundation, alongside 837 local hometown charities selected by retailers.
Directed by Lisa Rubisch of Park Pictures, “Prom” captures the inspiring selflessness of a Make-A-Wish youngster who grants one of the charity’s five unique wish types–a Wish to Give.
From November 20, 2025, through January 2, 2026, Subaru will donate $250 for every new Subaru vehicle purchased or leased at participating retailers nationwide to the customer’s charity of choice. Retailers can select up to two hometown charities in their community to receive at least an additional $50 for each vehicle sold or leased to accompany the original donation. Additionally, many retailers will donate $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period.
Over the last seventeen years, Subaru and its participating retailers have donated nearly $320 million to help those in need through the Subaru Share the Love® Event, supporting more than 2,700 hometown charities.
