Finnish gaming giant Supercell has unveiled a global campaign to mark 10 years of its mobile game Boom Beach. The push, called “#Boomiversary,” was developed in partnership with Waste Creative and in-house production studio This Thing of Ours.
A 60-second animated film showcases a miniature diorama, with a Boom Beach scene brought to life on a one-meter cake.
At first glance, the cake looks like a memento of 10 years of player achievements. However, as the sky burns red and the beach becomes a battleground, its true purpose and the mastermind behind it are revealed.
In fact, the film shows that the cake was created by Dr. T, the nefarious scientist who is the game’s primary antagonist, to celebrate 10 years of player failures.
To create the cake featured in the film, Waste teamed up with Emma Jayne Cake Design, who turned the in-game scene into an edible reality, using gelatine for the sea, sugar for the sand and a mixture of chocolate and fondant to form the landscape, including palm trees, shrubs and rocky textures. The cake’s characters and buildings were first designed in 3D, then 3D printed and carefully painted by hand.
The cake creation was placed on a four-meter beach set, with sand-like textures carved out of polystyrene and coated in real sand.
The sky was created by lighting a wall with a gradient, while the sea was made using back-lit perspex, with cling film to add texture.
To shoot the film Waste collaborated with Clapham Road Studios, using a motion control rig with a variety of lenses to capture every angle.
Alex Robinson, director, Waste Creative, said, “At Waste, one of our favorite things to do is to create things authentically and in-camera. This was the perfect opportunity to do just that, and it presented us with a plethora of exciting challenges and hurdles. Working alongside so many talented artists and witnessing everything come together on the day of the shoot was truly awesome.”
