Superconductor, the creative agency founded by the Russo Brothers and Justin Lin, created and produced this brand anthem for The Nature Conservancy. Documentary filmmaker and long-time Nature Conservancy supporter Peyton Wilson directed the “Nature Is Our Solution” piece.
Filmed across California, the film interweaves extraordinary images of natural beauty, scientists in the field, and children at play, with shockingly familiar clips of scorched earth and littered waterways. Actor Ewan McGregor lends his unique voice to describe nature, not as a destination but as a connection between all of us. The timing is fitting, as the eyes of the world have been on COP26 looking for solutions to our climate crisis.
The anthem reminds us that we cannot exist separate from nature, and that nature is the solution to humanity’s biggest problems. The goal of the piece is to showcase the role nature plays in addressing climate threats and The Nature Conservancy’s science in action to address conservation challenges, and to inspire broader investment in nature-based climate solutions.
“The Nature Conservancy is my heart, and I am honored to help communicate the importance of the organization’s scientists and conservationists—not to just protect beautiful spaces but for the health of all of us,” said director Wilson. “As we filmed, California’s wildfires raged, there were parts of the Sierras we couldn’t reach due to fires, other areas where we simply couldn’t breathe the air–and it was a stark reminder of why The Nature Conservancy exists, and how vital it is that we see ourselves and nature as one. Ewan’s voice of conviction affirms it perfectly.”
CreditsClient The Nature Conservancy Daniel Johnson, director of marketing & communications. Agency Superconductor Chris Adams, chief creative officer; Allison Amon, head of production/head of account services; Maeliosa Tiernan, producer. Production Superconductor Peyton Wilson, director; Tami Reiker, DP. Editorial Cosmo Street, Marlo Caine, editor.
We Are Pi Rolls Out Trailer For Nike-Backed Feature On Athletes With Olympic and Paralympic Dreams
Amsterdam-based creative agency We Are Pi debuted the trailer for Crois Pas Qu’on Dort (Don’t Think We’re Sleeping in English), an inspiring feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90-minute French language film, which was developed and produced by We Are Pi with the support of Nike, will premiere in mid January 2025 followed by a release in theaters at the end of January. It follows three protagonists from Paris and its suburbs: Charles-Antoine, a runner with an intellectual disability who won Gold at the Tokyo Paralympics and is competing in this year’s Paralympics; and Leyna and Maysane, French twin sisters and heirs to their Laotian-Algerian family’s very own taekwondo dynasty who are coached by their father and dream of competing in taekwondo at Paris 2024. The athletes were followed by a film crew over the course of five years, recording how their stories, their lives and their sporting achievements unfold over time. The film combines the rawness and intimacy of their everyday lives with the audacity of their sporting dreams, with their stories culminating at the Paris 2024 Olympic and Paralympics. Crois Pas Qu’on Dort was created with the aim of inviting a new generation of athletes in France into sport by inspiring them with the stories of our protagonists and the transformative power that sport had on their lives. The production began over seven years ago in 2017 with nearly two years of extensive casting sessions that involved viewing around 500 profiles of athletes. Two directors, Nick Walters and Lou Marillier, English and French, respectively, subsequently followed the selected young protagonists closely as they pursued their... Read More