Mark Albiston of Sweetshop directed this spot for Australian hardware store/DIY chain MITRE 10 from FCB Auckland.
The comedy and charm of the film springs from Roy and his pet donkey, Kong. The donkey goes to great lengths to escape his confines in order to find compatible companionship. Each time he’s flown the coop, Kong adds to the frustration and inconvenience for the busy Roy. The friction between Roy and Kong is both funny and endearing, followed by the inspired, and the very funny, Trojan Donkey solution from MITRE 10 at the finale.
Credits
Client MITRE 10 Agency FCB New Zealand James Mok, regional executive creative director; Matt Williams, Freddie Coltart, sr. creatives; Jenni Doubleday, creative services director; Dan Martin, CEO; Hilary Dobson, sr. strategist; Pip Mayne, head of content; Amanda Langkilde, producer; Kate Grigg, digital director. Production Sweetshop Mark Albiston, director; Fiona King, managing director; Andy Mauger, producer; Marty Williams, DP; Neville Stevenson, production designer. Editorial ARC Edit Simon Price, editor. Audio Ant Nevison, sound recordist. Postproduction Perceptual Engineering Jon Baxter, online editor; Pete Ritchie, colorist. Sound Studio Beatworms Cam Ballantyne, sound designer/engineer. Music Beatworms Cam Ballantyne, original composition.
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
