Jennifer Aniston reveals for the first time her sleep story spanning many years of challenges and how she has learned to make sleep a priority to have both better nights and days in this insomnia education campaign for Idorsia U.S. out of Goodby Silverstein & Partners. Idorsia makes a medicine and has a treatment program to address insomnia.
Taika Waititi directed this spot in the “Seize the Night & Day” campaign via production company Hungry Man, in which two versions of Aniston appear.
CreditsClient Idorsia Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; Kate Baynham, Hanna Wittmark, creative directors; Claire Stokes, sr. copywriter; Maria Sousa Machado, sr. art director; Katie Rich, writer; Benny Gold design director; Johan Vernizzi, designer; Bonnie Wan, partner, head of brand strategy; Gabriella Dishotsky, brand strategy director; Leila Gage, director of broadcast production; James Horner, executive producer; Rachel Saxon, sr. producer. Production Hungry Man Taika Waititi, director’ Kantu Lentz, 2nd unit director; Mino Jarjoura, managing partner/exec producer; Dan Duffy, exec producer/director of sales; Caleb Dewart, exec producer; Marian Harkness, head of production; Mala Vasan, producer; Mike Berlucchi, DP; Robb Buono, production designer; Brian Stevens, 1st AD. Editorial The Den Christjan Jordan, editor; Kayla Hashimoto, assistant editor; Ryan Curtis, exec producer; Cassandra Guardado, post producer. Music “Orchestral 450,” track; Thomas Scott, ASCAP, composer; DUFOR Music, ASCAP, publisher. Sonic Branding Butter Music and Sound Annick Mayer, exec producer; Tim K, ECD; Stone Irr, producer; Malayna Ellis, associate producer. Audio/Sound Design Lime Studios Joel Waters, audio mixer; Collin Thomas, assistant; Samantha Sotomura, sr. producer; Susie Boyajan, exec producer. Color Primary Gregory Reese, colorist; Jenny Bright, producer; Thatcher Peterson, exec producer; David Oh, color assistant. VFX KEVIN Sue Troyan, partner/sr. exec producer; Tim Davies, partner/ECD/VFX supervisor; Jami Schakel, sr. VFX producer; Rob Winfield, Susan Scharping, compositors.
OMC, Director Andreas Nilsson Trade “Youth” For Skittles
Teaming with creative agency partner OMC, consisting of DDB Chicago and Critical Mass, Skittles rolled out a campaign to playfully spotlight what is often dubbed “Gen Z’s commitment paralysis” by asking them to commit to their love for the brand in the most extreme ways possible. Case in point is this spot titled “Youth,” directed by Andreas Nilsson of Biscuit Filmworks. The film introduces us to a grandson who willingly gives up his youth to his grandma in exchange for her delicious fruity Skittles. It’s a unique and twisted take on commitment that perfectly embodies the Skittles brand. Colin Selikow, chief creative officer, DDB Chicago, said, “We’re thrilled to create another iteration of our ‘Verb the Rainbow. Taste the Rainbow’ platform, bringing a new way to connect with Gen Z in the absurd fashion Skittles is famous for. Our latest film “Youth” brings a classic Skittles vibe to a new generation of fans, giving them the most nonsensical way to commit to the brand.” Read More