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    Home » Tattoo Artists Come Together To Turn Cancer Survivors’ Radiation Marks Into Symbols Of Hope and Strength

    Tattoo Artists Come Together To Turn Cancer Survivors’ Radiation Marks Into Symbols Of Hope and Strength

    By SHOOTMonday, November 10, 2025No Comments124 Views
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    Cancer survivors across the country are turning painful reminders of treatment into powerful symbols of resilience. Through The Mark of Life, a new initiative by Fuck Cancer in partnership with Mischief @ No Fixed Address, survivors can transform their radiation therapy marks into custom tattoos created by some of the biggest names in the tattoo world, free of charge.

    Big-name artists, including the “CEO of Tattoo TikTok” Jake Karamol, globally renowned Scott Campbell, and celebrity tattoo artist Herschel Carrasco, are among those donating their time and artistry to the initiative. Each participating artist works with survivors to design a piece inspired by their radiation marks, turning a permanent reminder of cancer into a profoundly personal work of art.

    “It was scary as hell,” said Abbe, a survivor who received the first Mark of Life tattoo. “Cancer takes a lot out of you — and gives you a lot you didn’t ask for: scars, trauma, fear. My radiation marks were a constant reminder of that. But I started to think about cancer as a teacher. Every day became precious. That’s what I had my tattoo reflect. These are the reminders that belong on your body.”

    Radiation therapy, which involves administering high doses of intense energy to kill cancer cells and shrink tumors, is a common form of cancer treatment. It is estimated that around 50 to 60% of patients receive some form of radiation therapy and it often requires tattoo-like ink marks to ensure accuracy during treatment. But those small dots can leave an emotional impact long after treatment ends.

    A study in The Breast Journal found that approximately 70% of women who received breast cancer radiotherapy tattoos reported negative feelings about them. It also revealed that 78% of patients would prefer a treatment without permanent marks, even if it meant traveling further for care.

    The Mark of Life initiative reclaims that experience, giving survivors a way to rewrite their stories and redefine what those marks mean.

    “Fuck Cancer is thrilled to partner with Mischief to present the Mark of Life,” said Heather Kun, MS, PhD, CEO of Fuck Cancer. “This initiative allows people with radiation markers the chance to turn their daily reminder of cancer into something of beauty and hope. Like with our Personal Ink program, cancer doesn’t have to leave the last mark. We’re beyond grateful to the artists who have so generously donated their time and talent to make this possible.”

    The idea for The Mark of Life began at Mischief @ No Fixed Address.

    “Two years ago, my friend and colleague was devastated by his aunt’s passing,” said Vanessa de Beaumont, associate creative director at Mischief. “She had received radiation marks during treatment, and as we heard stories from others with a similar experience, the project began to take shape. By the end of that afternoon, “The Mark of Life” was a dozen-page deck and it’s only grown from there. Everyone involved has their own relationship with cancer, which makes this project so special.”

    The Mark of Life initiative is currently rolling out nationwide, with participating tattoo artists opening spots for survivors who wish to transform their radiation marks. The campaign also welcomes donors to sponsor tattoos for survivors in need.

    This film was directed by Dan DiFelice and Jackie Bao via Biscuit Filmworks.

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    Credits

    Client Fuck Cancer Hanna Christianson, VP of programs & operations; Jewel Moore, associate director of marketing. Agency Mischief @ No Fixed Address Greg Hahn, chief creative officer, co-founder & partner; Bianca Guimaraes, Kelvin Mulroy, executive creative director & partner; João Viégas, Vanessa de Beaumont, associate creative directors; Robyn Makinson, design director; Will Dempster, EVP, head of production & partner; Deven Sportelli, jr. producer; Kevin Tian, editor; Jeff McCrory, head of strategy & partner; Nimisha Jain, EVP strategy; Zach Kula, group strategy director; Rachelle Avila, group communications strategy director; Oliver McAteer, head of development & partner. Production Company Biscuit Filmworks Dan DiFelice, Jackie Bao, directors; Shawn Lacy, founding partner; Jordana Freydberg, Laura Regan, exec producers; Sean Moody, head of production; Aaron Rosenbloom, producer; Alex Liebman, production supervisor; Alicia Piller, assistant production supervisor; Mark Kaufmann, 1st AD; Jackie Bao, DP; Lucas Godliewski, art director; Jacqueline Lewis, key stylist; Daedra Kaehler, key makeup; Tony Starbuck, sound. Editorial Cartel Nate Katz, editor; Lauren Bleiweiss, managing director; Evyn Bruce, exec producer, NY; Rocco Campanelli, producer. VFX Blacksmith Charlotte Arnold, Tom Bussell, Iwan Zwarts, founding partners; Perry Tate, head of production; Hadley Puccio, production coordinator; Ben Kwok, Flame lead; Mikey Pehanich, colorist. Photography Kalum Ko, photographer. Music Luke Atencio Animation Jenny Lucia Mascia. Audio Post String and Tins Mike Bamford, Will Cohen, founding partners; Rachel Hough, managing director; Adam Hare, sound design & mix; Adam Smyth, additional sound design; Ellie Hook, audio producer. Flash Sheet Design Artists Mario Niveo (MotorType), Mariana Olaszek (MotorType), Andre Rodrigues (MotorType), Lena Lin (Yant Studios), Mauricio Daniachi (Flavor Studio), Vandré Fernandes (Flavor Studio), Lucia Angélica (Flavor Studio), Marcelo Yunes. Cast Abbe Ertle Magid, hero survivor; Johnny Gomez, hero artist; Ariel Wei, Rommel Zamora, Anthony Decarolis, Steven Johnson, Josue Malave, artist extras; Francesco Magisano, Michelle Hastings-Medina, Marisa Bempong, Karen Leiper Haffmans, Peter Moody, Stephanie Copelin, Kevin Kusinitz, Vera Taransula, survivor extras.

    Media Type:Commercial: PSA
    Video Tags:Biscuit FilmworksDan DiFeliceJackie BaoMischief @ No Fixed Address



    The Hudson Dusters Direct New Jersey Holiday Film For RWJBarnabas Health From Agency StrawberryFrog

    Monday, December 8, 2025

    This long-form spot for RWJBarnabas Health--directed by The Hudson Dusters of Greenpoint Pictures for ad agency StrawberryFrog--takes us to New Jersey families in the places and moments that matter most during the holidays. As the largest healthcare provider in the state, RWJBarnabas Health aims to show up in the everyday spaces where people already gather.

    Lensed in Nutley, Clifton and Montclair, the film for the “Jersey Spirit” holiday campaign uses a local cast of New Jerseyans to convey authenticity.

    “With this campaign, we wanted to bottle up the spirit of New Jersey during the holidays--the humor, the hustle, the heart,” said Tyler DeAngelo, chief creative officer at StrawberryFrog. “Every story told, from ordering Taylor Ham at a diner to sitting around Nonna’s table for the seven fishes, is a celebration of the traditions that make this state so uniquely vibrant. RWJBarnabas Health plays a central role in helping our communities live those long, connected, meaningful lives. This campaign celebrates that spirit with warmth, nostalgia and just the right amount of Jersey attitude.”

    In a joint statement The Hudson Dusters shared, “The holidays are the best time of the year in the tri-state. From the city decorated to a tee and everyone out in the streets bundled up to Jersey, where they decorate their homes and towns to the nines. The excitement is in the air at businesses, homes and diners. We loved creating an authentic spot for the folks of Jersey, some of the most prideful people in the country, who keep holiday tradition alive in a major way. We wanted the characters to be real. If you live in Jersey, you know them, they’re you, your neighbor, or at the diner down the block from you. We wanted it to be relatable and... Read More

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