In these latest hidden camera spots, unsuspecting college students try to get a Gatorade out of a vending machine, but when it doesn’t dispense, a custodian (played by Rob Belushi, son of Jim Belushi) tips them off that they have to “sweat it to get it.”
In this particular commercial titled “Tip,” NFL superstar JJ Watt, a massive physical specimen, then enters the scene and tips over the vending machine which falls to its side on the ground. A semi-mortified college student hopeful of getting a Gatorade is speechless. The custodian suggests to the student that if he can pick up the vending machine and work up a sweat, he might get a Gatorade. JJ Watt then returns for another bit of not so subtle intimidation.
NFL Films produced this campaign–which also features NFL quarterbacks Eli and Peyton Manning–for TBWAChiatDay LA. Alex Grossman directed the package of spots.
CreditsClient Gatorade Agency TBWAChiatDay, Los Angeles Stephen Butler, chief creative officer; Brent Anderson, executive creative director; Renato Fernandez, worldwide creative director; Nick Ciffone, sr. copywriter; Dave Estrada, sr. art director; Brian O’Rourke, director of production; Tim Newfang, sr. producer; Marc Johns, director branded content. OMD/OS, Chicago Brandon Saranik, digital strategy supervisor; Sadie Olen, digital marketplace supervisor; MiRon Leveston, strategist (OMD). VML, Kansas City, MO Mark Philip, creative director, copy; Nick Allegri, creative director, art; Ryan Simpson, sr. copywriter; Sam Hirshberg, copywriter. Production NFL Films Kennie Smith, VP project management; Hank McElwee, DP; Mark Morris, sr. director field operations; Alan Brown, director project management; Claudio Kuhn, line producer. Production Alex Grossman, director. Editorial HutchCo Technologies, Los Angeles Jim Hutchins, Joaquin Machado, editors; Jane Hutchins, exec producer; Austin Hickman-Fain, VFX artist. Post Libertad Sol Jonny McPheeters, colorist. VFX MPC Santa Monica, Calif. Lexi Stearn, exec producer; Abisayo Abejare, producer; Mark Holden, VFX artist. Audio Lime Studios, Santa Monica Loren Silber, mixer; Mark Nieto, assistant mixer; Susie Boyajan, exec producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More