A food fight meets the western movie genre in “The Showdown: Fully Loaded” campaign for Red Baron’s Fully Loaded Hand Tossed Style Pizza.
The campaign includes this hero spot directed by Robert Llauro via production house Landia for TBWAChiatDay LA. The film draws inspiration for a classic western duel scene in which a town may not be big enough for the adversaries–but Red Baron pizza is.
This over-the-top, action-packed film gives us a fully loaded western brawl–until it’s pointed out that the cost of fighting is that the pizza is getting cold.
Ben Shaffery, sr. art director at TBWAChiatDay LA, said, “Watching a movie and eating pizza go hand in hand for our target market, so we used this space to create something that felt unique for the product and relevant to our audience.”
Credits
Client Red Baron Agency TBWAChiatDay LA Renato Fernandez, chief creative officer; Bruno Regalo, chief design officer; Anh-Thu Le, director of content production; Thiago Matsunaga, associate design director; Gabriel Menezes, design supervisor; Monica Gelbecke, design brand director; Alessandra Horn, associate production director; Kirsten Rutherford, executive creative director; Martin Insua, group creative director; Ben Shaffery, sr. art director; Vidur Raswant, sr. copywriter; Kim-Lara King, executive producer; Danny Arnone, producer; Corey Kindberg, strategy director; Blair Paley, associate strategy director; Fars Woldai, strategist; Julia Lucey, sr. data strategist; Albert Kim, group connections director; Monica Glosson, sr. connections strategist. Production Company Landia Robert Llauro, director. Editorial Cartel Matt Berardi, editor. Music Pickle Music Sound Design/Mix Porta VO Record Lime Color Company 3 Siggy Ferstl, colorist. Media Agency MediaHub
Top Spot of the Week: Samsung, BBH Singapore, Director Rhys Thomas Get Fit For A Surf Holiday
Samsung’s new global campaign from BBH Singapore, featuring Samsung Health and Galaxy AI, tells the story of a young professional couple who compete to get fit for a surf holiday.
Titled “A Samsung Health Story: Racing to Fiji,” this film taps into Gen Z’s wellness dilemma and the fact that they can often find health information overwhelming; in particular, BBH Singapore took inspiration from young people who reference their “quarter life crisis” on social media. This film tells the story of Stacey and Steve who decide to go surfing in Fiji, something they did five years ago but haven’t done since they started their jobs. However, there’s one problem: they need to get fitter first.
Featuring a range of Galaxy products powered by Galaxy AI, they rebuild their fitness to prepare for the trip, competing playfully to spur each other on. We see them comparing their Energy Scores (a new feature on the Samsung Health app), recording their runs and swims on their Samsung Galaxy Watches, trying and failing to get fit at work and on their commutes and striving to improve in the run up to the trip. When they get there, however, there’s a fun twist, and the film ends on a cliffhanger.
The ad is expected to be the first in a series, which will develop the characters and their “world” in future episodes. This longform (two-and-a-half-minute) version of the spot delves deeper into the storytelling, in a fresh approach for Samsung’s product campaigns, while the shorter edits focus on driving exposure to specific features.
BBH Singapore also leaned into the entertainment aspect of the spot; it was directed by comedic specialist Rhys Thomas at Stink Films, who has a major TV background. Best known for his work on Saturday Night... Read More