Travelers’ campaign that honors real victims of distracted driving by bringing their unfinished stories to life through a series of animated shorts continues with a pair of films, including this one titled “Howard’s Unfinished Story: The Tree House.”
Howard Stein, 61, was a self-taught master craftsman, who delighted in making furniture and goods for friends and loved ones. He struck by a distracted driver while tending to his truck on the side of the road. In “The Tree House,” a beautifully animated short film created in partnership with LOBO studio and directed by Guilherme Marcondes, reveals a special relationship between Howard and his granddaughter, Evie, whom he never had a chance to meet before his untimely death. The film imagines a growing bond between the two of them as they craft a backyard tree house from start to finish, and become best friends along the way.
Distracted driving is a growing epidemic that kills at least nine people and injures over 1,000 people each day in the U.S. alone. Travelers discovered true stories of lives cut short by distracted driving, and worked closely with the victims’ families to imagine what might have been. “Unfinished Stories” envisions those potential future chapters had the driver not been distracted and the tragic accidents avoided.
Credits
Client Travelers Insurance Company Agency TBWAChiatDay New York Chris Beresford-Hill, chief creative officer; Walt Connelly, executive creative director; Alex Holm, sr. art director; Avi Steinbach, sr. copywriter; Chris Rowson, executive creative director/head of design; Seokmin Hong, motion graphics designer; Robyn Makinson, sr. designer; John Doris, head of production; Chris Klein, executive producer; Kelly Sutton, Sarah, Haroldson, producers. RedSlash Andrew Nethery, editor; Pietra Cangialosi, post producer. Visual Effects & Animation LOBO New York Guilherme Marcondes, director; Luis Ribeiro, EP; Gabriela Leal, producer; Clara Morelli, head of production; Helena Jardim, Rosângela Gomes, coordinators; Felipe Jornada, art director/concept artist; Fernando Heynen, Wilson Panassi Storyboard: Libero Malavoglia, concept artists; Mauricio Lobel, CG director; Eiti Sato, Bruno Sader, Marcel Nilo, Cristiano Porfirio, Nathalia Curi, Frederyco Martins, modeling; Flavio Castello, lead rigging; Alexandre Marassá, Felipe Gimenes, Lucas Magalhães Costa, Henrique Ribeiro, rigging; Leonardo Cadaval, animation supervisor; Marcio Nicolosi, lead animator; Michael Maron, Chris Mayne, Luke Randall, Caleb Lemotte, Nathalia Lemotte, Matt Sackley, Detuco, Norman Lemes, Hannry Pschera, Jerome Saravas, Jannaina Bonacelli, Raphael Vinicius, Ronaldo Brito, animators; Marinho Silva, lookdev; Bruno Sader, textures; Marinho Silva, Alexandre Agostini, Rafael Braga, render; Diogo Girondi, lead compositor; Mauricio Reis, VFX 2D; Luis Duarte, VFX/simulation; Lucas Andres Barreto, DP; Bruno Carelli, José Eduardo Ambrosio, editors; Mauricio Lobel, Leandro Pena, tracking. (Toolbox: Maya, Houdini, Nuke) Stop Motion LOBO, Sao Paulo, Brazil Lee Peffer, stop motion animation director; Adriana Oda, assistant director/line producer; Chelide Teixeira, producer; Fabiana Fukui, art director; João Cunha, set designer, modelmaker; William Pereira, José Paulo da Silva, Zsazsa Fernandes, Vermelho Steam, modelmakers; Arthur Araujo, assistant modelmaker; Zsazsa Fernandes, seamstress; Michelle Chuang, assistant art director Post/Color The Mill New York Mikey Rossiter, colorist; Evan Bauer, color producer; Nate Seymour, color assist Production Variable, New York Steve Hoover, live-action director; Daniel Stewart, DP; Tyler Ginter, Alex Friedman, exec producers; Paige DeMarco, head of production, supervising producer; Jon Simonetta, producer; Rocco Campanelli, production coordinator. Editorial Cartel Chris Catanach, editor; Lauren Bleiweiss, exec producer; Joanna Hall, producer; Zach Kaigler, Dan Gutterman, assistant editors. Music Song: “You’re My Best Friend” Andrew Simple Music Consultant Elias Music Joey Netter, exec producer; Matt Phenix, music producer; Eric Ronick, creative director; Evan Wood, sound design; Zach Golden, mix. Live-Action Track: Sea of Love (No Groove) Adi Goldstein, artist. Music Library FLIKTRAX
F Cancer, a non-profit dedicated to early cancer detection and prevention, has debuted this “Pick up Your Poop” PSA to encourage colorectal cancer screening for those 45 years of age and older. Rolling out during Colon Cancer Awareness month, the piece--directed by Martin Holzman via production company Partizan for ad agency the community--raises the point that dog owners readily pick up their animal’s waste but remain squeamish about their own poop--in spite of the fact that taking a simple at home screening test like Cologuard can provide information that could help save their lives.
In this spot, delivering the message is a dog or more accurately, a spokesdog who makes the case for humans to pay attention to their poop. The stakes are high. The most common symptom of early colon cancer is no symptoms at all. And colorectal cancer has no limits— it can affect anyone. As colorectal cancer cases are rising among younger people and certain populations are more likely to be diagnosed at later stages (American Indians, Alaska Natives, Black and Hispanic Americans), reinforcing the importance of early screening has never been more important. When caught in early stages, colon cancer is treatable in 9 out of 10 people.
The lighthearted approach of a talking dog brings a smile along with a serious message. And the dog also wonders about himself. Who will be around to pick up the canine’s poop if the owner is no longer around?
Tied to the PSA is a website, pickupyourpoop.com, that features additional information about colorectal cancer screening, including details about at-home testing options and resources provided by F Cancer. Website visitors can even personalize the experience by uploading a photo of a beloved dog and, from there,... Read More
