The Ad Council and the Department of Veterans Affairs have launched “Don’t Wait. Reach Out,” a national campaign encouraging struggling combat veterans to seek support before their challenges become overwhelming.
Created by TBWAChiatDay New York, “Don’t Wait. Reach Out” was informed by extensive research with veterans. And depicting a diverse range of veterans, all actors are portrayed by real vets and through casting nearly every branch of service is represented.
This centerpiece PSA, “Boil,” was directed by Jovan Todorovic of Anonymous Content.
CreditsClient Ad Council/Department of Veterans Affairs Agency TBWAChiatDay New York Chris Beresford-Hill, chief creative officer; Ricard Valero, executive creative director; Lauren Byers, art director; Wes Rhodes, associate copywriter; John Doris, head of production; Chris Klein, executive producer; Jessica Fiore, sr. integrated producer; Jennifer Kung, strategy director; Kate Fallon, strategist; James Sowden, chief strategy officer. Production Anonymous Content Jovan Todorovic, director; Eric Stern, managing director; SueEllen Clair, exec producer; Kerry Haynie, head of production; Laura Miller, producer. Editorial Uppercut Milenz Z. Petrovic, editor; Lisa Houck, managing director; Nicholas Markus, producer; Devin Steven, assistant editor. Grading The Mill Mikey Rossiter, colorist; Claudia Gaspar, producer
Top Spot of the Week: Morrisons, Leo Burnett UK, Director Michael Gracey Present “The Greatest Show at Home” For Christmas
Morrisons, the U.K. supermarket and convenience store chain, has released its new Christmas ad, which presents “The Greatest Show at Home,” paying tribute to the hosts who put on the feasts which are the centerpiece of family get-togethers. Created by Leo Burnett UK and directed by Michael Gracey via production house Partizan, this :60 opens on a snowy evening, with a Morrisons delivery van arriving at a home. Inside, a lone oven glove catches a spotlight and springs to life, beginning to sing the opening line of “Give a Little Love.” As the ad progresses, we are taken on a journey through a series of festive kitchens, where the gloves provide moral support to hosts preparing for the big day.
The much-loved singing gloves, of course, have been a staple of Morrisons holiday cheer. And their new performance is set to the soundtrack of the aforementioned “Give a Little Love” from Bugsy Malone, recorded by a choir of 26 Morrisons colleagues at Abbey Road Studios--with talent spotted from across Morrisons stores, manufacturing sites and support office. The soundtrack sets the tone with the feel-good energy and celebratory warmth of a big “musical” production finale.
The gloves, now fully animated with distinct voices, sing their support for the nation’s family chefs--encouraging them as they prepare an array of indulgent Christmas dishes. From British turkeys and beautifully presented whole salmon, to party food from The Bestrange and indulgent desserts, the ad places Morrisons food front and center, offering a feast for the eyes as well as the table.
Gracey--who directed the feature The Greatest Showman--combines the playful charm of the oven gloves with a theatrical flair, giving the commercial a sense of... Read More