Travelers’ latest advertisements speak to the heart of what binds people and strengthens communities, caring for one another.
The Travelers Championship golf tournament arrives as one of the first major live sporting events to take place in the United States since the beginning of the pandemic. To mark the occasion, Travelers and TBWAChiatDay NY teamed up with directors Lance Acord and Christian Weber of Park Pictures to produce two emotional films, including this spot titled “A Better Tomorrow” in which folks lend a helping hand to one another–from planting gardens to dropping off groceries for neighbors.
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Credits
Client Travelers Agency TBWAChiatDay NY Chris Beresford-Hill, chief creative officer; Walter Connelly, executive creative director; Alexander Holm, associate creative director; Thalia Forbes, sr. copywriter; John Doris, head of production; Chris Klein, executive producer; Rick Segal, sr. integrated producer. Production Park Pictures Lance Acord, director; Christian Weber, director/DP; Justin Pollock, sr. executive producer; Caroine Kousidonis, exec producer; Drew Toresco, line producer; Larry Shure, production supervisor. Editorial Exile Editorial Kirk Baxter, Matt Murphy, editors; Sasha Hirschfeld, exec producer; LauRenn Reed, sr. producer; Brett Homan, Erin Offenhauser, edit assistants. Postproduction/VFX Moving Picture Company Mark Gethin, colorist; Alvin Cruz, creative director; Tom McCullough, VFX supervisor; Rob Walker, Flame lead; David Piombino, Julien Aucoturier, 2D artists; Camila De Biaggi, sr. exec producer; Meghan Lang Bice, exec producer; Elissa Norman, sr. producer; Diane Valera, color producer. Audio Lime Studios Dave Wagg, mixer; Matthew Conzelmann, assistant engineer; Susie Boyajan, exec producer. Music Supervision Good Ears Music Supervision Morgan Thoryk, music supervisor. Music “If Not For You” by Bob Dylan (Bootleg Series Vol. 2 alt take).
Olivia Wilde directed a trio of “Mac to School” spots for Apple and agency TBWA\Media Arts Lab, Los Angeles, including this “Pointed” film in which a student laid out in his dorm room upper bunk bemoans the seemingly overwhelming task before him--having to make sense of voluminous biochemistry class notes and somehow distilling them down to their essence.
However, a fellow student working from his lower bunk roost is able to do just that with relative ease, deploying Summarize in Writing Tools, powered by Apple Intelligence, on his MacBook Air. Key points from extensive class notes become readily accessible.
Wilde, who's directed such features as Booksmart and Don't Worry Darling, helmed the Apple campaign via production house Anonymous Content. The spots were lensed by Oscar-winning (Mank) cinematographer Erik Messerschmidt.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/05/14114312/Mac-Pointed-Apple.mp4"][/video] Read More
