Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled “No Sweat” features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips–M4, M4 Pro, and M4 Max–to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.”
Credits
Client Apple Agency TBWAMedia Arts Lab, Los Angeles Production Company Iconoclast Content Megaforce, director; Matias Boucard, DP. VFX Electric Theater Collective (ETC) Animation Analog Studio Audio Mix Lime Studios Editorial Final Cut LA Music Des’ree, “You Gotta Be”
The Best Work You May Never See: ROSA PARIS, Director Thomas Calley Show Entrepreneurship In Full Bloom For Banque Populaire
Creative agency ROSA PARIS has conceived of this bank ad that doesn’t look like a bank ad for Banque Populaire. The financial institution supports the creation of 200 new businesses every day across France--and that is reflected visually in this commercial with a mesmerizing metaphor of blooming flowers to symbolize the widespread impact of entrepreneurship and local growth.
This ode to flower power was directed by Thomas Calley and produced by Frenzy Paris. Calley’s 2023 film Le Règne Animal (The Animal Kingdom) won five Cesar Awards, underscoring that he’s a custom fit to bring this cinematic-style brand film to life.
“In our rapidly-evolving society, success is no longer just a personal achievement. It has become more collective, more local, and more sustainable. It’s no longer just about numbers or titles; it’s a human adventure that impacts those around us. This film is an anthem to entrepreneurship and a symbolic demonstration of the power an entrepreneur holds: the ability to improve the world around them,” said Jean-Patrick Chiquiar, co-founder, ROSA PARIS.
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