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    TBWANEBOKO, Psyop, Golden Wolf, adidas On The Run To Combat Marine Plastic Pollution

    By SHOOTUpdated:No Comments5822 Views

    Amsterdam-based agency TBWANEBOKO, creative partner of global adidas Running, helped create a global campaign for the latest UltraBOOST running shoe and an activation that raises awareness for the threat of marine plastic pollution. Eight million tons of plastic ends up in the ocean every year. Adidas believes that, through sports, we have the power to change lives and also the world. The sports brand puts those words into action again this year with the FW18 UltraBOOST Parley. The shoe’s upper knit is made of Parley Ocean Plastic™, a proprietary textile made from recycled plastic retrieved from coastal communities and beaches. Each pair prevents approximately 11 plastic bottles from entering the oceans. Adidas has been working with Parley for the Oceans, an organization that raises awareness about the beauty and fragility of the oceans, since 2015.

    To help support the launch of the UltraBOOST Parley TBWANEBOKO partnered with production house Psyop and animation studio Golden Wolf to create this stop-motion animation piece in which the upper knit is used as a canvas. On it the creation story of the UltraBOOST Parley is told through beautiful embroidery. The content is being rolled out through adidas channels in cinemas, online video and social channels.

    Marco Spier of Psyop directed the video.

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    Credits

    Client adidas Agency TBWANEBOKO, Amsterdam Production Psyop Marco Spier, director; Neysa Horsburgh, managing director; Shannon Alexander exec producer; Amy Fahl, head of production; Christian Bach, head of VFX; Jonah Friedman, R&D; Dorian Douglass & Paul “Pizza” Pianezza, producers; Pakorn Bupphavesa, technical director; Thomas Panayiotou, 2D lead; Donna Denison, Eric Schmidt, Pedro Lavin, Kyle Fewell, Samrath Kaur, designers; Carl Mok, Thao Dan Nguyen Pan, Thomas Panayiotou, Nuke compositors; Brett Nicoletti, Mike Hackett, editors; Oliver Castle, Alvin Bae, Chris Santoianni, Carl Mok, Thao Dan Nguyen Pan, lighters. Animation Golden Wolf Ingi Erlingsson, creative director; Dotti Sinnott, exec producer; Tania Baptista, head of production; Stefan Falconer, art director; Charles Bigeast, Nick Stoney, designers; Thom Eide, lead animator; Tim Whiting; Eliot Ruocco-Trenouth, animators; Ana Hoxha, production assistant.

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:Golden WolfPsyopTBWANEBOKO



    Father-Daughter Farming Duo’s Story Is At Center Of Lay’s Super Bowl Spot Directed By Taika Waititi

    Thursday, February 5, 2026

    Fresh off Lay’s 2025 beloved Super Bowl spot, “The Little Farmer,” and a global brand refresh, comes a brand-new commercial airing in the first half of the big game on Feb. 8.

    Titled “Last Harvest,” the new emotionally driven ad follows a father-daughter potato farming duo as they pass down generations of potato harvesting knowledge, showcasing a true legacy in the agriculture community. Academy Award winner (Jojo Rabbit) Taika Waititi directed “Last Harvest” via production house Hungry Man for agencies Highdive and Frito-Lay in-house shop D3. Waititi brought his signature storytelling style to this year’s Lay’s ad, just as he did with “The Little Farmer.”

    Set against a moving rendition of “Somewhere Only We Know” (originally recorded by English rock band Keane), “Last Harvest” weaves through heartfelt flashbacks, shining a light on the family-owned farms behind many of Lay’s potato chips.

    “Last Harvest” was inspired by Neumiller Farms in Illinois, a family farm that Lay’s parent PepsiCo has worked with for decades. It’s a third-generation potato and vegetable farm now run by father and daughter team Tom Neumiller and Katie Floming, who grow 3,500 acres of potatoes annually. Their farm plays a vital role in the Lay’s story, with Tom now guiding Katie as she prepares to lead the farm’s next chapter.

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