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    TBWAParis Puts Michelin’s Tire Features On “Parade”

    By SHOOTUpdated:No Comments1148 Views

    The different features that make Michelin tires superior are literally put on parade in this animated film from TBWAParis. Characters, many inspired by animals, personify these features/qualities–such as an octopus for its grip on the road, the rhinoceros for its robust strength.

    This parade of characters is led by the Michelin Man. The procession brings Michelin’s unique Total Performance tire development philosophy to life, shows how drivers can be confident when traversing tough road conditions often in inclement weather.

    This centerpiece film is part of a global campaign spanning TV, social media, digital, press, OOH and cinema in China and Europe.

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    Credits

    Client Michelin Agency TBWA\Paris Benoit Leroux, creative director/copywriter; Philippe Taroux, creative director/art director; Maxime Boiron, head of TV; Amer Zoghbi, TV producer. Production ELSE–Moonbot Studio Limbert Fabian, director; Cathy Pericone/Lampton Enochs, producers. Postproduction Sandrine Demonte, Wendell Riley. Music ELSE & 6ème Son Title: “Parade” Nicola Tescari, composer; Olivier Lefebvre, Thomas Anduze, sound producers.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:MoonbotTBWAParis



    Top Spot of the Week: BBDO New York, Director Thomas Ormonde Show How Romance Stacks Up For A Pringles Snacker

    Thursday, April 9, 2026

    As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.

    This long-form version of the spot, a :60, is running on YouTube.

    Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”

     

     

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