Team One, Publicis Group’s agency for premium brands, created this commercial for the 2023 Lexus RX which plays on the universal appeal of The Wizard of Oz. The spot features a family resembling the movie characters in the new Lexus RX and asks what if Dorothy had ignored the advice to “follow the yellow brick road” and took the road less traveled instead? Like the all-new 2023 RX, “Unfollow” reimagines what is possible with a modern interpretation of one of the most celebrated films of all time.
Hanna Maria Heidrich via production house RESET directed “Unfollow.” She is an alum of SHOOT’s 2012 New Directors Showcase.
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Credits
Client Lexus Agency Team One Julie Michael, CEO; Chris Graves, chief creative officer; Jason Stinsmuehlen, executive creative director; Britt Wilen, creative director/copywriter; Philipp Dietz, creative director/art director; Neil Cleary, sr. music supervisor; Julie Bedard, sr. project manager; Mark Savage, sr. manager, product insights; Sam Walsh, director, content production; Leah Bohl, associate director, content production; Jenny Valladares, sr. producer; Ann Truong, sr. content producer. Production RESET Hanna Maria Heidrich, director; Dave Morrison, managing director; John Moran, head of production; Jen Beitler, Michael Garza, exec producers; Matt Wersinger, producer; Roman Vasyanov, DP; Meghan McClure, production designer. Editorial Cabin Rami D’Aguiar, editor; Katie Pehowski, assistant editor; Adam Becht, exec producer; Carr Schilling, managing director; Dale Nicholls, sr. producer. VFX JAMM Visual Effects Benoit Mannequin, VFX supervisor/lead compositor; Tim Robbins, Patrick Munoz, Diego Vazquez, Max Harris, Michael Parkinson; Sam Shiflett, Flame artists; Brandon Kachel, matte painter; Anna Dood, producer; Anne-Marie DePauw, production coordinator; Asher Edwards, exec producer. VFX Tilt-Shift, LA Felix Urquiza, creative director; Shelby Wong, head of production; Michael Johnson, CG supervisor; Joel Binder, VFX producer. Color JAMM Visual Effects Adam Scott, colorist; Carver Moore, color assist; Jon Lzar, color producer. Music Squeak E. Clean Studios Michael Gross, executive creative producer; Rob Barbato, executive creative director; Julie B. Nichols, creative director; Max Taylor, sr. producer; Zac Colwell, composer. Music “Follow the Yellow Brick Road” by Harold Arlen & E.Y. Harburg (courtesy Sony ATV Music Publishing/Disney Music Group,) performed by Squeak E Clean Music. Audio Post Margarita Mix Santa Monica Whitney Morris, exec producer; Brian Frank, operations manager; Bruce Bueckert, mixer; Mike Murzyn, Sean Melia, Zach Olson, assistants.
In a collaborative effort between creative content company Chromista and Zillow, a new cinematic campaign blending Zillow’s virtual home tours with the look and style of Marvel Studios’ “The Fantastic Four: First Steps” takes center stage. To celebrate the film’s release on July 25, Zillow has launched an immersive campaign featuring two custom spots--“Home Tour” and “Pitchman”--set entirely within the home of the Fantastic Four and directed by the feature film’s production designer, Kasra Farahani.
Drenched in charming 1960s retro-futurism, the campaign oozes nostalgia and innovation. From character styling and home features to the sonic landscape and transitions, every detail is crafted with care. Enter Jack West, a fictional Zillow partner agent who breaks the fourth wall to guide viewers through The Baxter Building--“the home of tomorrow.” In a nod to Zillow’s virtual tour capabilities, West highlights era-defining amenities like color TVs, panoramic views, a sunken conversation pit, an indoor barbecue,
and ample space ideal for everything from scientific experiments to cosmic adventures.
The campaign cleverly integrates character cameos like the Human Torch soaring past the iconic floor-to- ceiling windows. With direction from Farahani and cinematography by Jess Hall, alongside contributions from the film’s own art department, the Zillow spots authentically mirror a canonical Marvel short.
“I’ve been fortunate to help shape the worlds of some of Marvel’s most iconic films. With this spot for Zillow, we’ve crafted a narrative that offers a wealth of insights into the home of the Fantastic Four,” said Farahani. “We’ve also given fans a glimpse into the inner workings of Reed Richards’... Read More
