Team One, Publicis Group’s agency for premium brands, created this commercial for the 2023 Lexus RX which plays on the universal appeal of The Wizard of Oz. The spot features a family resembling the movie characters in the new Lexus RX and asks what if Dorothy had ignored the advice to “follow the yellow brick road” and took the road less traveled instead? Like the all-new 2023 RX, “Unfollow” reimagines what is possible with a modern interpretation of one of the most celebrated films of all time.
Hanna Maria Heidrich via production house RESET directed “Unfollow.” She is an alum of SHOOT’s 2012 New Directors Showcase.
Credits
Client Lexus Agency Team One Julie Michael, CEO; Chris Graves, chief creative officer; Jason Stinsmuehlen, executive creative director; Britt Wilen, creative director/copywriter; Philipp Dietz, creative director/art director; Neil Cleary, sr. music supervisor; Julie Bedard, sr. project manager; Mark Savage, sr. manager, product insights; Sam Walsh, director, content production; Leah Bohl, associate director, content production; Jenny Valladares, sr. producer; Ann Truong, sr. content producer. Production RESET Hanna Maria Heidrich, director; Dave Morrison, managing director; John Moran, head of production; Jen Beitler, Michael Garza, exec producers; Matt Wersinger, producer; Roman Vasyanov, DP; Meghan McClure, production designer. Editorial Cabin Rami D’Aguiar, editor; Katie Pehowski, assistant editor; Adam Becht, exec producer; Carr Schilling, managing director; Dale Nicholls, sr. producer. VFX JAMM Visual Effects Benoit Mannequin, VFX supervisor/lead compositor; Tim Robbins, Patrick Munoz, Diego Vazquez, Max Harris, Michael Parkinson; Sam Shiflett, Flame artists; Brandon Kachel, matte painter; Anna Dood, producer; Anne-Marie DePauw, production coordinator; Asher Edwards, exec producer. VFX Tilt-Shift, LA Felix Urquiza, creative director; Shelby Wong, head of production; Michael Johnson, CG supervisor; Joel Binder, VFX producer. Color JAMM Visual Effects Adam Scott, colorist; Carver Moore, color assist; Jon Lzar, color producer. Music Squeak E. Clean Studios Michael Gross, executive creative producer; Rob Barbato, executive creative director; Julie B. Nichols, creative director; Max Taylor, sr. producer; Zac Colwell, composer. Music “Follow the Yellow Brick Road” by Harold Arlen & E.Y. Harburg (courtesy Sony ATV Music Publishing/Disney Music Group,) performed by Squeak E Clean Music. Audio Post Margarita Mix Santa Monica Whitney Morris, exec producer; Brian Frank, operations manager; Bruce Bueckert, mixer; Mike Murzyn, Sean Melia, Zach Olson, assistants.
Directed by Frรฉdรฉric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled โPS5 | Play Has No Limits,โ this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.