“Lexus Elevate” is an immersive 360-degree film experience using the Samsung Gear VR + Samsung Galaxy S6 that tells the story of why pro cyclist Christian Vande Velde loves the sport.
Anrick Bregman of Unit9 directed the short, creating it with Team One executive creative director Alastair Green and a full agency creative ensemble. “Elevate” puts viewers in the mind and saddle of a world-class cyclist.
Client Lexus Agency Team One Alastair Green, executive creative director, executive producer; Sam Walsh, executive producer; Chris Graves, chief creative officer/executive producer; Tiffany Otoya, Kristen Little, producers; Mike Rozycki, copywriter; Quoc Lu, art director; Lucia Matioli, designer. Production Unit9 Films Anrick Bregman, director; Michelle Craig, exec producer; Rory Mathieson, producer; Alexis Celic, line producer; Carl Burke, DP; Joff Harris, VR technician. Production Cathy Lee, Steve Jett, executive producers. Jess Feavel, alt. line producer; Greg Orselli, location manager; Nick Favorite, production assistant/driver; Jackie Bryan, DIT; Marcus Punter-Bradshaw, lead compositor; Jakub Wesolowski, Stefano Pasoti, Zlaten Del Castillo, Preite Davide, compositors; Eric Schockmel, title design. Editorial Joe Randall-Cutler, editor. Music/Sound Design Plan8
Ivan Zacharias of SMUGGLER directed this spot in Apple’s latest global privacy campaign from TBWA\Media Arts Lab. “Clingers” is a quirky yet unsettling hero film that brings online data trackers to life as creepy “clingers” dressed in chrome-colored tracksuits who physically latch onto people everywhere they browse. The trackers obsessively follow non-Apple users in increasingly absurd and uncomfortable ways until Safari blocks them. Where other browsers allow trackers to trail users across the internet, Apple’s Safari is designed to help keep them off your back. [video width="960" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2026/06/04104810/Privacy-on-iPhone-Safari-helps-block-data-trackers.mp4"][/video] Read More
