Lexus has collaborated with Marvel Studios’ super heroes feature Eternals in an exclusive automotive partnership to market the new Lexus IS 500 F SPORT Performance. As the exclusive automotive partner of the film, Lexus debuts the marketing campaign with this long-form video titled “Parking Spot.” In the two-minute-plus piece, Kingo (played by actor Kumail Nanjiani) has to solve a very human problem before he can join the epic super hero battle happening downtown–finding a safe parking spot for his new Lexus IS 500 F SPORT Performance.
“Parking Spot” was directed by the Russo brothers (Anthony and Joe) and Anthony Leonardi. The Russos have directed four Marvel Cinematic Universe movies. Produced by Bullitt (the Russo brothers’ commercial production company) for creative agency Team One, the video will headline the marketing campaign, set to appear in a wide range of media on-air, digital, and social placements.
Marvel Studios’ Eternals centers on an exciting new team of super heroes who have lived on Earth in secret for thousands of years. Following the events of Avengers: Endgame, an unexpected tragedy forces them out of the shadows to reunite against mankind’s most ancient enemy, the Deviants. The film is directed by Chloé Zhao, who made Oscar history as the first woman of color to win the Academy Award for best director on the strength of Nomadland. In addition to Nanjiani, the film stars Angelina Jolie, Gemma Chan, Richard Madden, Lauren Ridloff, Brian Tyree Henry, Salma Hayek, Lia McHugh, Barry Keoghan, Don Lee and Kit Harrington. Eternals hits U.S. theaters on November 5.