This trailer promotes Hula Girl, a documentary short directed by Amy Hill and Chris Riess, aka the duo known as Riess/Hill who helm commercials and branded content via production house Wondros.
Hula Girl is the untold story behind one of the biggest fads in modern American history, the Hula Hoop. At 94 years of age, Joan Anderson has waited 60 years to prove that “a gentleman’s handshake ” was hardly a deal and it’s time to set the record straight.
Hula Girl will make its world premiere at the upcoming Tribeca Film Festival, part of the fest’s Bold Moves shorts program in which risk takers tell true tales.
Credits
Trailer for documentary short "Hula Girl"
Production of the docu short Amy Hill, Chris Riess, directors; Chris Riess, DP; Bill Chessman, editor; Philip David Stern, composer. Editorial Services Cosmo Street Editorial Yvette Sears, exec producer; Chelsea Spensley, editorial producer; Chris Renti, assistant editor. Performers Joan Anderson as herself; Richard Burton as Spud Melin; James DiLullo as Wayne Anderson and delivery man; also featuring residents of La Costa Glen Retirement
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
