People need to get smart about their smartphones. Every day in the U.S. nine lives are lost as a result of distracted driving.
Yet people don’t seem to be taking heed. They often aren’t listening to others about the dangers of being on the phone while behind the wheel.
So for this commercial, GEICO tapped into a non-person who might get the message through to people–namely “Smart Dogs,” the first dogs trained to train humans.
Spoiler alert: the experiment doesn’t go too well. The good news: GEICO has a simple tip that’s highly effective–turning on “Do Not Disturb While Driving Mode” on your smartphone.
Directorial duo Terri Timely of Park Pictures helmed “Smart Dogs” for The Martin Agency, Richmond, Va. The spot debuted in April, which appropriately enough is Distracted Driving Awareness Month.
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Credits
Client GEICO Agency The Martin Agency, Richmond, Va. Karen Costello, chief creative officer; Jerry Hoak, executive creative director; Steve Bassett, SVP, group creative director; Neel Williams, Justin Harris, VPs/creative directors; Dave Ashton, sr. copywriter; Rushil Nadkarni, art director; Kerry Ayers, SVP, executive producer; Tasha Dean, head of integrated production. Production Park Pictures Terri Timely, director; Donavan Sell, DP; Jackie Kelman Bisbee, Dinah Rodriguez, exec producers; Anne Bobroff, head of production; David Lambert, line producer. Editorial Cut+Run Frank Effron, editor; Kelly Henson, assistant editor; Amburr Farls, exec producer; Brian Mulvey, producer. VFX & Finishing Artjail John Skeffington, head of production; Perry Tate, producer; Clinton Homuth, colorist. Audio Post Heard City Mike Vitacco, sound designer/mixer; Jackie James, exec producer. Music Butter Music & Sound Ian Jeffreys, exec producer; Kristin Kuraishi, producer.
Daniel Warwick directed and teamed with producer Jakob Rühle to conceive of and develop this short film titled Ritornerai (Italian for “you will return”).
“Three days before an actual commercial shoot, my producer [Rühle] and I realized that we had a camera, a location, an actor, a pair of Lederhosen and a few beers to brainstorm,” Warwick said. “Suddenly my producer yelled ‘Objectophelia’ and the idea was born.”
Known for his big and bonkers, epic visual storytelling, Warwick’s Ritornerai--albeit more meditative than some of his other work--does not disappoint. It is a wholly original and offbeat story with an exquisite scenic backdrop that leaves plenty of room for interpretation.
Filmed in the Italian Dolomites, Ritornerai features a man in Lederhosen who appears from behind a bush and enters a Grand Hotel where he begins to touch the beautiful haptics and textures of the whole place. Seemingly overtaken by objectophelia, we observe him enjoying the sensory experience deeply and emotionally. He enters the big ballroom and sits by the piano where he utters the film’s only line, “Ritornerai.” He approaches a giant painting of a landscape and eventually we discover that he is actually in the painting.
“Ritornerai has inspired many different interpretations,” said Warwick. “People let their minds wander a bit. Love it or hate it, I really like that it doesn’t want anything from you. For that reason, maybe it’s a little more artful because people can take away whatever they want.”
The production company on Ritornerai was Zauberberg Productions. Director Warwick is handled by production house O Positive for commercial representation in North... Read More
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