The Bradesco Seguros Group, a Brazilian insurance conglomerate belonging to the Bradesco Organization, delivers an inspiring message for this holiday season. This time, the company got some help from a brand-new character: an adorable alien from a distant planet. In the film created by AlmapBBDO, entitled “The Quest,” the ET wanders from planet to planet until landing on Earth, where it meets a little girl. Their friendship steadily grows, and they start doing everything together–playing in the backyard, telling stories, and even trimming the Christmas tree.
When the time comes, the spaceship that brought the little ET to Earth sets off on yet another intergalactic journey. But to the girl’s surprise, the alien stays–because it was on our planet that it found true friendship, and someone it could count on to be there. The song “Somewhere over the Rainbow” sets the tone for the story, with the end narrated by Brazilian actress Zezé Motta.
“If we could explore every galaxy and visit the farthest planets, I’m sure we wouldn’t find any form of life as beautiful as what we have here on Earth. That’s the message we want to send this New Year, with this short film for Bradesco Seguros,” said Daniel Chagas Martins, creative director at AlmapBBDO.
“The Quest” was directed by Felipe Mansur via production house Don’t Touch My Soda.
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Credits
Client Bradesco Seguros Agency AlmapBBDO Luiz Sanches, Pernil, chief creative officers; Daniel Chagas Martins, Daniell Rezende, and Daniel Oksenberg, creative directors & creatives; Diego Villas Bôas, Charles Nobili, Amanda Arcaro, Marlette Cella, AV production; João Gabriel Fernandes, chief strategy officer; José Roberto, graphics producer. Production Don’t Touch My Soda Felipe Mansur, director; Maira Massullo, Michelle Lutfy, exec producers; Diego Robaldo, DP; Gabriela Andrade “Garca”, Nicoli Azevedo, line producers; Taisa Malouf, Lauren Ferreira, art directors; Nani Matias, production director; Luciano Camargo, 1st assistant director; Claudia Secaf. Guilherme Helmuth Koch de Oliveira, casting producers; Juiliana Freire Prysthon, costume producer; Eliane Regina Aptz, makeup. Editorial Rodolpho Ponzio, AMC; Fabio Abreu, final edit. Color Grading Osmar Junior, colorist. VFX NASH Cirilo Bonazzi, VFX supervisor; Virgini Fares, Flavia Gannam, producers; Alice Villela, Andre Neumann, Cirilo Bonazzi, Luiz Fernando Tavares Alves, Rafael Assoni, Rafael Jimenez, Renata Prado, VFX artists; Fagmario Rodrigues, 3D lead; Caio Sorrentino, Francois Puren, Tomas Piccinini, Wesley Schneider, 3D artists; Gabriel Bittencourt, conform. Musical Direction Musickeria Music Clearance SUBA MSK. Music Juliano Cortuah, music production; Juliano Cortuah, Duda Follmann, arrangers.
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