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    The Best Work You May Never See: C3P and No Fixed Address Team On PSA Identifying What Politicians “Won’t Do” To Protect Kids

    By SHOOTUpdated:No Comments96 Views

    The Canadian Centre for Child Protection (C3P) has partnered with No Fixed Address to launch this powerful PSA, “You Would Do Anything,” directed by Luke Nairn via Felon Studios. Featuring a haunting version of Meat Loaf’s “I’d Do Anything For Love (But I Won’t Do That),” which was donated 100% free of charge by the estate of the songwriter Jim Steinman, the commercial acts as a powerful reminder that parents are powerless to protect their children online.

    As the number of children using social media grows, so too does the rate of technology-facilitated sexual violence against them. In fact, 90% of teen victims of online sexual violence experienced harm in private messaging environments. But right now, there’s no onus on technology companies to do anything about it. According to C3P, this needs to change. And it needs to change now.

    Lianna McDonald, executive director of C3P. “This is where we need legislators to step up and pass laws that force tech companies to protect our kids against online harm. But as the song says, for some reason, they “won’t do that”.”

    “You Would Do Anything” is the most recent in a history of powerful work from No Fixed Address and C3P’s long-term strategic partnership to shine a spotlight on all the ways we can better protect children online. The campaign targets law makers across political parties, asking them to pass a law that holds tech companies accountable and forces them to proactively act to better protect children online.

    “The commercial is a visual love letter to all the ways parents protect their children, things all parents can relate to, but with an unexpected ending no parent saw coming,” said Alexis Bronstorph, chief creative officer at No Fixed Address. “And ‘I’d Do Anything For Love’ was the perfect song to deliver that. It has the heart to match the moments of parental love and the gut punch revelation that the government won’t do their part in helping protect kids.”

    C3P also worked with media agency, 2045 Collective, to get a large portion of media donated as well, including digital ads targeted around government buildings across Canada as well as broadcast TV, streaming TV, social, and digital. Also donating their skills, time, and passion free of charge to the campaign were production and postproduction partners Felon Studios, director Nairn, Nimiopere, Studio Feather, and Grayson Music.

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    Credits

    Client The Canadian Centre for Child Protection (C3P) Lianna McDonald, executive director; Miranda Jordan-Smith, director, impact & engagement; Nicole Brownle, manager, marketing and communications. Agency No Fixed Address Alexis Bronstorph, Kelsey Horne, chief creative officers; Zach Klein, chief strategy officer; Jamie Marcovitch, executive creative director; Ryan Lawrence, associate creative director; Cherie O’Connor, VP, production. Production Felon Studios Inc. Luke Nairn, director; Spencer Houghton, Sasha Bevka, exec producers; Eugene Mikhailyuk, head of production; John Ker, DP, Claudia Dall’Orso, production designer; Matt Moreland, 1st AD; Melissa Knightley, wardrobe. Offline Editorial Nimiopere Raj Ramnauth, editor; Dylan Reyner, assistant editor; Julie Axell, exec producer. Finishing Studio Feather Kevin Qu, colorist; Hannah Stone, color producer; Dequiera Atherton, online artist; Malini Khotsiphom, online assistant; Emily Goldberg, exec producer; Sofia Spagnuolo, producer. Audio Grayson Music Donated Media The 2045 Collective

    Media Type:Commercial: PSA
    Video Tags:Felon StudiosLuke NairnNo Fixed Address



    Top Spot of the Week: Martin de Thurah Directs Absurdist “It’s Over” For Wealthsimple

    Friday, June 5, 2026

    Wealthsimple, director Martin De Thurah and Epoch Films return for their latest campaign, “It’s Over,” taking a critical and comedic look at the antiquated practices the banking industry still clings to.

    Through an absurdist point of view, the film shows a world literally crumbling around customers as they write checks and enter their PINs. Even when it no longer makes sense and the stale infrastructure holding it together fractures and falls apart, everyone--the clients, the bank employees--keeps doing the same thing. Metaphorical in nature, the customers are never in perilous danger. Rather, “It’s Over” shows how people are so entrenched in their old habits that they can’t perceive any other way of doing things.

    “It’s Over” marks the fourth time Wealthsimple’s in-house creative team has trusted de Thurah and Epoch to bring their campaign to life. For this project, Wealthsimple partnered with de Thurah and FLAIR, a new image making studio and directors collective, in both the pre- and post production phase of the film. The first by working with extensive pre-vis and testing, the latter by creating the actual collapse of the bank alongside Blacksmith VFX. By iterating varying levels of collapse in advance of the shoot using AI, the team ensured the shoot and VFX worked as one seamless vision. This integrated creative approach resulted in a moment of profound recognition that grabs viewers with physical comedy and impactful visuals, showing that there is a better way to bank.

    “This is a story about a failing system finally falling over,” remarked de Thurah. “We’re drawn to things that are new and different, but are perhaps also a bit afraid of them. Working with Wealthsimple has been one of the highlights of my... Read More

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