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    The Best Work You May Never See: Clash Royale Is Everything It’s Cracked Up To Be In Campaign From DAVID New York

    By SHOOTNo Comments126 Views

    In the popular game Clash Royale, every battle is intense. But some players take it one level harder by battling their way to victory on cracked, shattered, and barely functional phone screens. These hardcore heroes of the Clash Royale community are finally getting the recognition they deserve with “Cracked Royale,” a bold campaign from DAVID New York.

    The campaign invites Brazilian players, one of the game’s most passionate communities, to share videos of their cracked screen victories using the hashtag #ClashModoHard. Those who rise to the challenge will be rewarded with exclusive in-game prizes, including a Legendary Wild Card and an exclusive “Cracked Royale” banner to show off their skills.

    Directed by Fabio Meirelles via WeAre.Iam, this film kicks off the campaign showing Clash Royale action through a cracked screen.

    “Clash Royale players are some of the most competitive and passionate in mobile gaming,” said André Toledo, chief creative officer at DAVID New York. “But seeing them dominate the arena with cracked screens is next-level dedication and proof that nothing can break a true Clash Royale fan.”

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    Credits

    Client Supercell/Clash Royale Agency DAVID New York Pancho Cassis, global chief creative officer & partner; Daniel Lobaton, North America chief creative officer; André Toledo, chief creative officer; Pedro Sattin, Sebastien Rouviere, group creative directors; Ricky Solano, Gonzalo Arica, associate creative directors; Maria Paes, community manager, copywriter; Brenda Morrison Fell, North America head of production; Katie Lemke, Tomas Diego, sr. producers; Paula Vampre, global chief strategy officer. Influencer Agency DRUID. Production Team WeAre.Iam Fabio Meirelles, director; Danilo Rosa, DP; Marcelo Colaiacovo, producer; Alexia Solar, production designer; Leandro Barros, editor/VFX.

    Media Type:Commercial: Television
    Video Tags:DAVID New YorkFabio MeirellesWeAre.Iam



    Director Peter Thwaites and Goodby Silverstein & Partners Bring Robovac Into The Family For Xfinity

    Monday, April 20, 2026

    Produced by The Corner Shop and directed by Peter Thwaites for Goodby Silverstein & Partners, Xfinity’s latest campaign includes this spot which introduces an unexpected member of the family, a Robovac. The :60 unfolds from the robotic vacuum cleaner’s point of view, gliding across hardwood floors and tracing the edges of a busy home. All around the household, family members are locked into their own screens--mom on a work call, daughter deep in reality TV, the boys absorbed in gaming. Even the dog keeps its distance, tucked under the table.

    When dad calls out “movie night,” no one responds. That changes when he opens the Xfinity app and hits “Pause Kids’ Devices.” Instantly, the kids come running.

    The family gathers on the couch, snacks in hand. The Robovac is right there with them. Spooked by a scary moment, the Robovac ducks under the couch before the youngest coaxes it back out with a kernel of popcorn.

    The voiceover lands the idea: “Wi Fi so smart, it brings the whole family together. Xfinity, Imagine That.”

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