Škoda is launching its first electric compact SUV, Elroq, with a campaign highlighting how curiosity can lead to inspiration.
“Be more Elroq”, created by FCB London, centers around the idea that everything in the world–including a chipmunk, raccoons and a hummingbird–can be a source of inspiration if you’re curious enough.
Thia 45-second hero film opens on a chipmunk sitting surrounded by nuts in a completely stripped-back, green world. The narrator embarks on his mission to share curious facts with the audience by explaining that chipmunks can fit up to 12 nuts in their mouths at the same time. The focus then shifts to two raccoons, as the voiceover explains that raccoons can see in the dark without blinding other raccoons. Next up is a hummingbird that can drink a flower’s nectar quicker than the narrator can finish his sentence.
These curious facts are metaphors that each represent a feature of the Elroq–quick battery charge, surprising storage space, and LED Matrix headlights. The film ends with an Elroq car driving out in the real world with the tagline “Be more Elroq.”
Owen Lee, chief creative officer at FCB London, said, “With the Elroq launch for Škoda, we wanted to crack open the category and do something genuinely fresh. That’s where these curious metaphors come in. They’re not just showing you what the Elroq can do, but what Škoda is–a brand with a bold, joyful spirit.”
