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    The Best Work You May Never See: Jung von Matt Hamburg, Director Diarmid Harrison-Murray Perform “Octowaltz” For BMW

    By SHOOTNo Comments130 Views

    In this BMW spot out of Hamburg agency Jung von Matt, an octopus performs an impressive underwater waltz–powered by a central nervous system. The dance is a metaphor for the unique performance of BMW’s new central control unit: the BMW Heart of Joy.

    BMW first unveiled this innovative control computer–which calculates all driving dynamics functions–back in April. During its first major test at Auto Shanghai, the Heart of Joy took center stage as part of the BMW Vision Driving Experience.

    Now, BMW showcases the unique performance potential of the Heart of Joy in “Octowaltz,” from production companies Parasol and Untold Studios–with the latter shop’s Diarmid Harrison-Murray serving as director.

    The thought experiment: The octopus is a fascinating creature. Its decentralized nervous system allows it to coordinate individual parts of its body independently–much like a conventional car, where acceleration, braking, steering, and other functions are controlled by separate units.

    But what if the octopus could channel its power through one central nervous system–the way BMW’s Heart of Joy control unit unites drive, braking, energy regeneration, and partial steering functions?

    The result: an unbelievable, perfectly coordinated, masterfully choreographed underwater performance.

    The campaign draws a poetic parallel between the fluid movements of the octopus and the driving experience delivered by the Heart of Joy. “Okto the Octopus” waltzes with masterful control, exceptional precision, and effortless agility–while maintaining safety in every situation.

     

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    Credits

    Client BMW Group Agency Jung von Matt Hamburg Thim Wagner, Thomas Heyen, executive creative directors; Marian Schutt, Simon Schaffhofer, creative directors; Johannes Haverkamp, Jankel Huppertz, head of TV. Production Company Parasol Island Philip Hansen, co-founder and managing director; Philippe Stalla, exec producer; Felix Niehoff, Christopher Scheimann, producers. Partner Production Company Untold Studios Diarmid Harrison-Murray, director; Tom Raynor, creative director; Josh Davies, Sophie Harrison, exec producers; Helen Tang, producer. Editorial TenThree Quin Williams, editor. Color Black Kite George K, colorist. Music Max Perryment, composer. Sound Hello Robin

    Media Type:Commercial: Television
    Video Tags:Diarmid Harrison-MurrayJung von MattUntold Studios



    Caviar Director Alex Cook Does Heavy Lifting In Short Film For Onyx

    Tuesday, July 8, 2025

    A young woman pursues her dreams of Olympic weightlifting greatness through personal and painful struggles, ultimately reaching a national stage in this inspiring short film “Every Rep,” directed by Alex Cook and produced by Caviar and Radiance.

    The film opens with a young girl watching an Olympic weightlifting competition over breakfast. Entranced and immediately hooked, she takes to her garage to begin training. Cook cuts to the same prospective athlete, now a teenager, still pumping iron in her garage. To prepare for competition, she seeks specialized training and finds a caring coach. Her journey isn’t without hardship, as an early contest is cut short due to a serious injury. The latter half of the film sees the title star undergo physical therapy and recommit to the sport, all the more determined to overcome the odds. The film concludes with the final competition, where Cook portrays the original young girl from the beginning stepping up to the massive weights, demonstrating that the inspired child within us all never truly leaves our side in pursuit of greatness.

    Cook noted, “We shot the piece as something of a hybrid doc, commercial, short film for Onyx x USA Weightlifting. We mirrored a real athlete’s journey in the sport, using her personal experience to explore the clash of dreams and effort that many face on the road to national competition.”

    Cook assembled a production team over the holiday season of 2024 to film the project, which was put on hold during the January 2025 Los Angeles fires.

    “Alex has this rare ability to shape stories with emotional precision while elevating every frame with an incredible sense of craft,” adds Salim El Arja, Executive Producer at Caviar. “What he draws out of non-actors... Read More

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